#Brazil #N/A #EBANX #Spreedly #Pix Automático

Spreedly Expands Access to Brazil's E-Commerce Market

In a significant move to broaden its reach in Brazil, Spreedly, a frontrunner in open payments solutions, has announced a collaboration with EBANX, enhancing access to two transformative payment technologies: Pix Automático and NuPay. This partnership is poised to radically change the landscape for e-commerce, enabling global merchants to swiftly integrate these payment methods into their operations.

As Brazil stands on the brink of redefining its payments infrastructure, the importance of this venture cannot be overstated. According to data from Payments and Commerce Market Intelligence (PCMI), Brazil’s e-commerce market is projected to be worth a staggering $378 billion in 2025, making it the largest in Latin America. With the Pix system already processing an impressive $5.3 trillion annually, the potential for growth in cross-border transactions is monumental.

Benefits of the Partnership

One of the crucial advantages this partnership brings is the simplification of payment integrations. Until now, merchants faced challenges due to the complex and often costly process of incorporating diverse local payment solutions. Spreedly’s open payments platform mitigates this by allowing merchants to immediately access Pix Automático and NuPay through a seamless integration—bypassing the risk of provider lock-in and the hassle of multiple setups.

Merchants can now cater to Brazilian consumers through a variety of payment options beyond just Pix, including credit and debit cards, MercadoPago for e-wallets, and Boleto Bancário for those preferring cash transactions. This comprehensive offering ensures nearly complete coverage of payment methods across Brazil’s e-commerce scene, ensuring businesses can reach virtually all customers.

Why It Matters

Spreedly’s initiative addresses an immense market opportunity. The adoption rates for Pix are staggering, with more than 90% of Brazilian adults utilizing this instant payment service. Even among those who lack credit cards—estimated at around 60 million—Pix offers an inclusive alternative, underlining the need for alternative payment options in this rapidly evolving market.

Strategic Insights

Peter Dougherty, President of Spreedly, highlighted the significance of the partnership, stating, "Brazil is one of the most dynamic payments markets in the world. Our collaboration with EBANX underscores Spreedly's mission to offer merchants faster access to local innovations, making it easier for them to tap into this promising market."

Daniel Kornitzer, EBANX's VP of Global Partnerships, echoed this sentiment, emphasizing the effort to empower global merchants in emerging markets by embedding local financial practices into their operations. The strategic partnership aims not only to enhance payment accessibility but also to fuel business growth in Latin America's largest economy.

Looking Ahead

As we move toward 2025, the projections for Pix Automático suggest it could generate over $30 billion within its first two operational years. This stark potential reinforces the critical need for businesses, both local and global, to adapt and integrate these payment technologies to remain competitive.

With Spreedly and EBANX at the helm, merchants are finally equipped with the tools needed to thrive in Brazil’s vibrant e-commerce landscape. The stage is set for a new era of payments in which accessibility, efficiency, and consumer choice will take center stage. As the landscape evolves, staying ahead of the curve will be imperative for businesses eager to tap into the Latin American market's vast opportunities.

For more insights and information about how Spreedly and EBANX are transforming e-commerce in Brazil, visit Spreedly and EBANX.