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Nobu Hospitality Expands its Horizons in Manchester

Nobu Hospitality, the esteemed luxury lifestyle brand renowned globally, has announced an ambitious new project in Manchester that symbolizes a significant expansion of its brand in the UK. The development, which includes a high-end hotel, a restaurant, and luxury residences, is poised to redefine the hospitality landscape of this vibrant city.

A Groundbreaking Development

This new venture, currently called Viadux 2, is expected to include a 76-story hotel that will stand tall at 246 meters, making it the highest building outside London. This impressive structure will house 160 hotel rooms, sophisticated event spaces, and a Nobu restaurant and bar that epitomize the brand’s characteristic blend of luxury hospitality and world-class dining.

The project, valued at an estimated £360 million, will strategically occupy a prime location in Manchester’s city center. The plan is contingent upon achieving positive planning outcomes this spring, which could pave the way for one of the most anticipated developments in the city's history.

The Nobu Residence Experience

In addition to the hotel, the Viadux 2 project will introduce 452 Nobu residences, marking the brand's debut in the UK's luxury real estate market. These residences offer an exclusive opportunity to embrace the Nobu lifestyle, featuring elegant designs complemented by thoughtfully incorporated Japanese details. Residents will enjoy top-tier amenities, including room service from the Nobu restaurant, an exclusive pool, a spa, podium gardens, and a fitness center, all overseen by a dedicated experience team to enhance urban living.

Manchester has rapidly emerged as a premier destination for luxury dining and high-end real estate, attracting leading luxury brands and world-renowned chefs. Nobu's arrival is poised to be a turning point in this evolution, setting new benchmarks for upscale living and hospitality in the region.

Leadership Voices on the Project

Trevor Horwell, CEO of Nobu Hospitality, expressed enthusiasm about the project, stating, "We are thrilled to incorporate Manchester, with its vibrant culture and growing global recognition, into our global collection. Strong partnerships are critical to our success, and with Salboy, Fred Done, and Simon Ismail, we have the finest partners with a solid reputation and a visionary outlook." Having grown up in the area, Horwell takes immense pride in bringing the Nobu experience to a city that has transformed into a global culinary destination.

Fred Done, co-founder of Salboy, remarked, "The £360 million deal for Nobu Manchester will elevate the city to new heights regarding service, culinary experience, and overall hospitality. Chef Nobu’s kitchen is world-renowned and has influenced the culinary fabric across the globe. This project will bring the high standards of Nobu to Manchester, celebrating what it signifies for the city."

A New Era for Manchester

The upcoming Nobu Hotel and Residences represent more than just a business expansion for the brand; they symbolize a new era for Manchester. With its focus on superior culinary experiences and luxury lifestyle offerings, Nobu will undoubtedly attract both locals and visitors, enriching the city’s cultural and gastronomic tapestry.

As anticipation builds ahead of the official launch, the Nobu brand remains committed to delivering impeccable service and unique culinary innovations, embracing the essence of Manchester while maintaining its global standards. Overall, this project not only signifies Nobu's ambition but also aligns with Manchester's aspiration to become a leading destination for luxury and hospitality.

Stay tuned for further updates on this landmark development that promises to transform Manchester's skyline and hospitality sector!