Alsana Welcomes Jordan Watson as New CEO
Alsana has announced the appointment of Jordan Watson as its new Chief Executive Officer, marking his return to the company after previously serving as Chief Growth Officer for five years. Watson comes to this role with an impressive 15-year background in the eating disorder treatment industry, which he hopes to leverage to further Alsana’s mission of providing compassionate and effective care for those struggling with eating disorders.
A Leader Driven by Passion
Watson expressed gratitude for the opportunity to rejoin the Alsana team, emphasizing the importance of building a supportive community for individuals facing eating disorders. In his own words, "I believe in Alsana's vision to build an eating recovery community where people can heal in relationship with others and find a recovered life."
During his earlier tenure at Alsana, Watson played a crucial role in developing the Alsana brand, enhancing services, and driving growth initiatives, all while maintaining a focus on treatment outcomes and client satisfaction. His extensive experience also includes significant roles in various national eating disorder treatment providers, indicating a wealth of relevant expertise that he brings to his new position.
Focus on Virtual Treatment
One of Watson’s immediate goals is to expand Alsana's virtual treatment services, known as Alsana Connect. According to him, “Virtual treatment options serve as an important point of entry for those seeking recovery, as well as an excellent step-down option for those leaving a higher level of care.” This approach aligns with current trends in healthcare, where accessibility and flexibility in treatment options are paramount. With virtual programs, Alsana aims to reach a wider audience while maintaining high standards of care.
The return of Watson is welcomed by Chief Operating Officer Jessica Harris, who appreciates his commitment to enhancing both growth and quality of service. Harris noted that Watson’s leadership style emphasizes collaborative work with clinical teams to effectively serve those in need of support.
A Commitment to Quality Care
Under Watson’s leadership, Alsana is expected to continue its dedication to high-quality treatment outcomes. The organization prides itself on positive client experiences, with recent reports indicating that 97% of clients recommend Alsana’s virtual services. With programs offered in 12 states and residential treatment locations in California and Alabama, Alsana is well-positioned to address the need for comprehensive treatment in a landscape where mental health and emotional well-being are increasingly prioritized.
A Unique Approach to Treatment
Alsana is recognized for its Adaptive Care Model®, which incorporates a holistic approach to treatment, addressing the medical, nutritional, and therapeutic needs of clients. This strategy ensures that clients receive personalized care tailored to their individual circumstances, particularly for those with unique needs, such as dietary restrictions or co-occurring mental health conditions.
With Watson's vision for the future, Alsana plans to expand its adult program while launching new virtual initiatives aimed at diverse populations. This is part of a broader strategy to make quality care accessible to everyone, regardless of their circumstances.
Conclusion
The return of Jordan Watson to Alsana as CEO signifies a strategic move toward enhancing care in the field of eating disorder treatment. The combination of his experience, coupled with his commitment to community and accessible care, promises a bright future for Alsana and those it serves. For anyone seeking support or wanting to know more about Alsana’s innovative treatment options, more information can be found at
Alsana’s official website.
With Watson at the helm, Alsana is poised to make significant strides in the realm of eating disorder recovery, embodying their mission of compassion, community, and care.