#Japan #Hong Kong #Narumiya International #petit main #New Town Plaza

Narumiya International's Global Strategy

In a strategic move aimed at accelerating global expansion, Narumiya International has successfully opened its second Petit Main store in Hong Kong, situated in the renowned New Town Plaza shopping mall, effective November 1, 2025. This development is set to bolster the brand's prominence in Asia, particularly following the remarkable performance of the first Hong Kong outlet which launched on September 4 of this year.

Narumiya International, headquartered in Minato, Tokyo, has partnered with World Platform Services to expand its footprint in the Asia market. The initial store exceeded sales expectations, highlighting the strong customer response to Petit Main's trendy designs and affordable pricing. Following this success, the decision to open at New Town Plaza—a shopping hub with exceptional foot traffic—signals a vital step toward establishing the Petit Main brand among both local and mainland Chinese consumers.

Understanding New Town Plaza

Opened in 1985, New Town Plaza is one of Hong Kong's premier shopping destinations, boasting approximately 400 shops and a direct connection to Sha Tin MTR station, ensuring easy accessibility for shoppers from all over Hong Kong and even beyond. The mall is home to a diverse array of tenants, including fashion retailers, restaurants, and children’s clothing stores, alongside entertainment spaces like theme parks.

Features of the New Petit Main Store

The new Petit Main outlet will span 24.2 tsubo and will be located on the second floor of Phase 3 of New Town Plaza. It promises to offer a wide range of clothing options, keeping in line with the brand's commitment to trendy yet affordable children's fashion, catering to newborns and kids from 50cm to 130cm. Additionally, the store will focus on customizing its offerings to meet local demand, introducing limited-edition items and engaging events that foster community interaction.

As stated by Narumiya International, the company aims to further enhance its brand experience through tailored merchandise and events that resonate with families, thereby expanding its customer base effectively. The Petit Main outlet is positioned not just as a retail space, but as a place for family engagement, drawing the attention of parents and children alike.

Petit Main's Unique Identity

Established in 2011, Petit Main blends fashionable designs with a child-friendly aesthetic at accessible price points. Continuously innovating, the brand has garnered a reputation for quality and design, which is reflected in its expanding portfolio of stores—148 sites across Japan and now two in Hong Kong. The recent launch of the ballet collection featuring leotards and tulle skirts exemplifies Petit Main's approach to merging fun and functionality in children's wear.

For more details on the latest offerings, visit the official Petit Main website here. Furthermore, fans can follow Petit Main on Instagram @petitmain_official for updates and collections.

Conclusion

In summary, Narumiya International is not only increasing its market presence in Hong Kong through Petit Main but is also setting the stage for its future growth strategies across the Asian market. With the support of their partner, World Group, Narumiya aims to utilize its successful Hong Kong performance as a foundation for broader international impact within the children’s fashion industry. As the brand looks towards its 40th anniversary in 2025, we can expect innovative advancements and an expanding footprint in the years to come.