Rounded Photo Campaign
2025-11-30 01:58:30

Croswan's New Rounded Photo Prints: Safe and Adorable for Kids!

Croswan Launches Rounded Photo Prints

Croswan Co., Ltd. has officially launched its new rounded corner photo prints, available in L size (127×89 mm), starting on October 10, 2025. This product was initially offered at a promotional price of 12 yen (tax included) in celebration of the launch, down from the regular price of 18 yen. Due to overwhelming demand from parents, kindergartens, and childcare centers, the campaign has now been extended to include all orders placed between December 1 and December 31.

Background and Product Concept


In homes where photo printing is a common practice, parents often express concerns about traditional photos with sharp corners, especially when young children handle them. Company president, Zen Shinagawa, noticed his grandchild experiencing discomfort from the corners and aimed to resolve this issue. The insight that rounded corners could create a safer and more enjoyable experience for children led to multiple prototypes, generating feedback from parents and educators that solidified the decision to officially release the product.

Product Specifications and Features


  • - Product Name: Rounded Photo L Size
  • - Dimensions: 127 × 89 mm (rounded corners with 10 mm radius)
  • - Printing Method: Silver halide photo print
  • - Regular Price: 18 yen (tax included) per print
  • - Promotional Price: 12 yen (tax included) per print
  • - Campaign Period: December 1 (Monday) to December 31 (Wednesday)
  • - Sales Channels: Company websites
- ABC Digital Camera Print
- ABC Low-cost Online Print

Launch Campaign Details


  • - Price: 12 yen (tax included) per print
  • - Duration: From December 1 (Monday) until December 31 (Wednesday)
  • - Eligible Orders: All rounded photos in L size
  • - Note: After the campaign period, pricing will revert to the standard rate of 18 yen (tax included).

Future Prospects


Croswan aims to build its brand concept of "Creating Fun and Safe Photography for All". The company aspires to create products and services that cater to a wide range of customers, from children to adults. Moving forward, Croswan looks to expand its rounded product offering to include various sizes, such as square and postcard formats, along with special features like matte finishes, borderless prints, and coated paper options. Collaborations with educational institutions and childcare facilities are also being explored, along with the introduction of photo books and gift photo products, all aimed at enhancing customer convenience and experience.


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Topics Consumer Products & Retail)

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