#Japan #Tokyo #Boldies #Cleo’s Beaute #Kairyo-yu

An Exclusive Collaboration: Cleo's Beaute and Kairyo-yu

Starting March 16, 2026, the renowned hair care brand Cleo’s Beaute is set to launch its first-ever bathing event in collaboration with one of Tokyo's most popular baths, Kairyo-yu. This event will run until March 30, providing an exceptional opportunity for visitors to indulge in unique beauty rituals inspired by Cleopatra herself.

Cleo’s Beaute, operated by Boldies, has captured the attention of beauty enthusiasts, surpassing over 1 million units sold of its Extra Moist Shampoo & Repair Treatment. This special event allows participants to experience the brand's signature products firsthand while enjoying the serene environment of Kairyo-yu, a celebrated public bath in Shibuya.

Luxurious Amenities and Unique Experiences

During this limited-time engagement, guests will encounter various products from Cleo's Beaute, including both in-bath and out-of-bath options. Popular fragrances presented in the lineup include two unique versions of shampoo and treatment created in collaboration with famous model Yu Yamada. Beyond that, attendees can pamper themselves with additional post-bath care items such as the Deep Moisture Hair Milk and Multi Damage Repair Hair Oil.

To make the experience even more enjoyable, Kairyo-yu's specially designed baths inspired by Cleopatra's beauty routines will include:

• - Lavender & Chamomile Bath: A soothing herbal fragrance that promotes deep relaxation.
• - Honey Bath: Known for its exceptional moisturizing properties, offering a silky touch.

Exclusive Content for Visitors

As an exciting addition, every guest will have the chance to participate in the Cleopatra's Wisdom Fortune. This unique content will provide each visitor with a message tailored to inspire and revitalize their spirits, emphasizing the beauty of choice — whether to accept or decline the wisdom shared.

About Cleo’s Beaute

Cleo's Beaute is a premium hair care brand founded on the principle that beautiful hair empowers individuals. It utilizes science-backed methods to integrate beauty secrets that Cleopatra treasured into modern hair care solutions, providing consumers with exceptional products designed to nourish and restore their hair.

Product Lineup

• - In-Bath Products:

- Extra Moist Shampoo & Repair Treatment: This duo features a deep repair system that works on a molecular level using hydrolyzed keratin and 23 kinds of amino acids, ensuring the hair is deeply repaired and hydrated. The Heat Repair Coat Formula provides a protective layer against heat damage, achieving glossy and manageable hair with each use. It’s available in two fragrances:
- Exotic Woody: A blend of sweetness and spice, including notes of ylang-ylang and frankincense.
- Mystic Woody: A rich fragrance developed alongside Yu Yamada, offering a sophisticated blend of vanilla and musk.
- Booster Hair Serum: To enhance the benefits of shampoo and treatment, this serum repairs damage from both inside and outside.

• - Out-of-Bath Products:

- Deep Moisture Hair Milk: This milk penetrates deeply, locking in moisture while maintaining a soft texture throughout the day.
- Multi Damage Repair Hair Oil: A multi-purpose oil that repairs and protects hair while styling, ensuring a lustrous finish.

Event Details

• - Duration: March 16, 2026 – March 30, 2026
• - Operating Hours: 12:00 PM to 11:30 PM, including regular service on Saturdays during the event.
• - Location: Kairyo-yu, 2-19-9 Higashi, Shibuya, Tokyo
• - Highlights:

- Themed baths: Lavender & Chamomile, Honey
- Trials of Cleo’s Beaute products
- Cleopatra's Wisdom Fortune experience
- Special gifts for visitors (while supplies last)

Don’t miss this once-in-a-lifetime experience that seamlessly fuses beauty with tradition, immersing attendees in Cleopatra-inspired self-care rituals!

About Kairyo-yu

Founded in 1916, Kairyo-yu is a cherished bathhouse in Shibuya. Renovated in 2018 under the design by architect Kentaro Imai, it features modern amenities while preserving the essence of traditional bathing culture. With various types of saunas and their renowned soft water carbonated baths, it continues to attract locals and sauna lovers alike.

About Boldies

Boldies Co., Ltd. is a D2C company specializing in cosmetics, health foods, and various other products. Their approach emphasizes creativity and rapid adaptation to consumer needs, helping turn ideas into valuable products. For additional details, visit their official website at Boldies.