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Mauna Loa Macadamia Nut Returns as Official Snack Nut Sponsor of the 2025 Southwest Maui Invitational

Mauna Loa Macadamia Nut, the premier brand of macadamia nuts originating from Hawaii, is thrilled to announce its return as the official snack nut sponsor for the 2025 Southwest Maui Invitational. This celebrated college basketball tournament, which takes place from November 24 to 26, 2025, at the Lahaina Civic Center in Maui, Hawaii, marks its 42nd year of honoring the spirit of college sports and the vibrant culture of Hawaii.

Having been part of the tournament’s journey, Mauna Loa aims to deepen the connection between fans and the game through a series of exciting initiatives, including Hawaii trip giveaways, interactive fan experiences, and delightful snack sampling opportunities. The brand encapsulates the essence of paradise, providing fans with a taste of its exquisite products while celebrating the sport they love.

Starting now until November 7, consumers can spot Mauna Loa displays in over 1,500 retailers across the United States, including Albertsons, where they have the chance to win an all-expenses-paid trip for two to attend the tournament live. Additionally, Mauna Loa will host a special contest at the University of Southern California on November 9 during the USC versus Manhattan University basketball game. Two lucky students will compete in the “Mac it to Maui” halftime contest for a chance to win a journey to Maui, with every other attendee receiving Mauna Loa samples and USC-branded leis as part of the festivities.

Ed Schultz, the CEO and President of Hawaiian Host Group, which owns Mauna Loa, shared his enthusiasm: "With our roots strongly tied to the history and community of Hawaii, we are honored to support one of the most beloved sporting events in our home state. As the official snack nut sponsor, we are excited to bring the flavors of paradise to fans, both at the venue and nationwide."

During the tournament, attendees will also be treated to free samples of Mauna Loa's innovative new flavor – Dill Pickle Dry Roasted Macadamias – available at the tournament's Fan Fest and Beer Garden. There will be fun photo opportunities with a massive bag of these delicious macadamias, ensuring memorable moments for all.

To amplify the festive atmosphere, Mauna Loa will collaborate with prominent athletes and content creators who embody the spirit of the event. Athletes from Boise State will produce engaging content that showcases the product and its integration into game-day experiences. In addition, renowned Chef David Kuo will partner with the brand to deliver a multi-part series that invites fans into Maui's diverse culinary landscape while immersing them in the excitement of the Southwest Maui Invitational.

This year, the tournament features eight teams: Arizona State, Boise State, Chaminade University, North Carolina State, Seton Hall University, University of Texas, University of Southern California, and Washington State, all vying for the coveted Wayne Duke Championship Trophy over three exhilarating days of competition.

About Mauna Loa Macadamia Nut

With over 50 years in the business, Mauna Loa Macadamia Nut has been delivering a taste of paradise through its delectable macadamia nuts to audiences in the U.S., Canada, and beyond. Founded in Kea'au on Hawaii Island and currently based in Honolulu, Mauna Loa has established itself as the leading macadamia nut brand in the nation. The brand has seen remarkable growth in the snack nut category, driven by irresistible flavors that cater to consumers’ adventures each day. Naturally plant-based, gluten-free, and keto-friendly, Mauna Loa macadamias are nutritional powerhouses designed to elevate snack time. Whether at home or on the go, Mauna Loa makes it easy to enjoy a taste of paradise.

For more details, visit Hawaiian Host and follow Mauna Loa on Instagram and Facebook for the latest updates.

About the Southwest Maui Invitational

Originating in December 1982, the Southwest Maui Invitational cemented its place in college basketball history when Chaminade University delivered an unforgettable upset against then No. 1 ranked Virginia. Due to this sensational match, the tournament was established two years later in 1984 and has since grown to become a premier early-season college basketball tournament, attracting top teams, renowned coaches, and outstanding players for an electrifying three-day contest held near the stunning beaches of Maui.