Urgent Online Seminar: Impact of Point Regulation on Furusato Tax

The General Association of Local Government Digital Transformation (GDX), located in Minato City, Tokyo, announces the upcoming online seminar titled "Urgent: After the Point Regulation on Furusato Tax – What is Being Questioned?" scheduled for November 19, 2025, from 10:30 AM to 12:00 PM. This free event, which requires prior registration, aims to discuss the findings of a recent survey conducted across 192 local municipalities, following the implementation of the new point regulation.

Background and Highlights

As of October 2025, a new point regulation has been enforced, which has caused a notable impact on Furusato Tax donations. The emergency survey conducted by GDX revealed that over 90% of the municipalities reported a significant decline in donations, making it clear that the market is experiencing a rapid cooling phase. The landscape of competition has shifted from a focus on immediate 'benefits' to long-term strategies akin to agricultural practices, prompting local governments to seek actionable steps to adapt.

This seminar will provide a comprehensive report on the survey results, alongside key insights from two prominent speakers in the local government support arena. Onsite Corporation, known for its expertise in e-commerce operations and portal site strategy, will discuss effective measures for maximizing portal site potential as the year-end shopping season approaches. Meanwhile, Play Next Lab Corporation will introduce its recommendations for developing loyal donors through a compelling "story strategy" for special websites, highlighting the importance of engaging narratives in local government branding.

Outline of the Seminar

In response to numerous requests from various municipalities for a detailed analysis of the survey results, this urgent online seminar aims to expound on the trends following the point regulation and the concrete strategies municipalities should adopt. Join experts as they unpack the findings and provide valuable insights tailored for local government officials.

Event Details

- Date and Time: November 19, 2025, 10:30 AM - 12:00 PM (tentative)
- Format: Online (Zoom Webinar)
- Participation Fee: Free (registration required)
- Target Audience: Municipal officials nationwide / GDX members
- Capacity: First 300 registrants

Timetable (Confirmed)

- 10:30 - 10:35: Opening Remarks and Seminar Overview
- 10:35 - 11:10: Part One: Detailed Analysis Report of Emergency Survey Results (192 municipalities)

- Speaker: Kento Watanabe (Secretary-General, GDX)
- Insightful report discussing market transitions, structural challenges, and future outlook based on data.

- 11:10 - 11:30: Part Two: Special Lecture by Onsite Corporation

- Topic: "In the Wake of Point Regulation, the Focus on 'E-commerce Operations' is Essential."
- Speaker: Kotaro Saito (Manager, Client Solutions, Onsite Corporation)
- Practical strategies for year-end initiatives, enhancing sales through portal characteristics like Rakuten and Amazon, and effective advertising techniques.

- 11:30 - 11:50: Part Three: Special Lecture by Play Next Lab Corporation

- Topic: "In the Era of Point Regulation, the Significance of 'Storytelling' is Questioned."
- Speaker: Masaru Suzuki (Executive Officer, GovTech Division, Play Next Lab Corporation)
- Specific methods for nurturing repeat donors through targeted storytelling and use of special websites.

- 11:50 - 12:00: Q&A Session, Summary, and Closing

*Note: Session times and content may adjust accordingly.

Registration and Additional Information

To register for the seminar, please follow this link to the registration form (Google form). For those unable to access the link, email [email protected] for registration. Please note that once capacity is reached, registration will close.

Related Research: 2025 Furusato Tax Actual Condition Survey Report

The GDX continues to monitor trends in the Furusato Tax market. We encourage interested parties to refer to our "2025 May Furusato Tax Actual Condition Survey" for benchmarking the pre-regulation market conditions.

Access to the Detailed Report

Municipal officials can request the detailed report through the following URL (free of charge). This document serves as a benchmark for your municipality’s strategy formulation. A prior copy has been sent to participating municipalities who contributed to the research.

Report Request Form

Archived Online Meeting Recordings

We're now accepting applications for the archived viewing of the "2025 Furusato Tax Actual Condition Survey Online Meeting," which summarizes key points of the survey results. If you wish to view the presentation, please register via the following link.

For inquiries, please contact the General Association of Local Government Digital Transformation (GDX) at 03-6683-0106 or via email at [email protected]

About GDX

The General Association of Local Government Digital Transformation (GDX) aims to promote digital transformation within local governments, facilitating sustainable development of local communities. By collaborating with various municipalities, GDX supports the resolution of local problems and innovation through the use of digital technologies. We offer a partnership platform that bridges local governments and businesses, accelerating local revitalization through digital transformation.