#Japan #Tokyo #Tokyo Tram #Toden #Mizutani Design

Introduction to the Toden Tram Revitalization Project

The Tokyo Metropolitan Bureau of Transportation (located in Shinjuku, Tokyo) has embarked on an exciting initiative to enhance the allure of the Tokyo Sakura Tram (Toden Arakawa Line) and invigorate surrounding areas. This innovative project will see a single tram car, which has been in use for over 30 years, transformed with a special design. Renowned designer and illustrator Eiji Mitooka, associated with Dawn Design Institute in Itabashi, Tokyo, will lend their expertise to the project. In a groundbreaking move for public transportation in Tokyo, the Bureau is also launching its first-ever crowdfunding campaign, inviting the public to join in this collaborative endeavor.

Project Goals and Vision

The primary aim of revitalizing the old Toden tram car (model 8500) is to enhance its appeal as a cherished local transport option while promoting tourism and enjoyment throughout the journey. This project seeks to create not just a reliable means of transport but also a delightful and functional travel space that can be enjoyed by locals and visitors alike.

Design Concept for the Revamped Tram Car

Emphasizing the theme of "Fun Toden," this project will feature a unique design crafted by Eiji Mitooka specifically for this initiative. The visual appeal of the tram's exterior will be characterized by an eye-catching yamabuki yellow color reminiscent of traditional trams, promoting a sense of nostalgia. The interior will be designed with abundant use of wood, offering various seating patterns that create a warm and inviting atmosphere.

Crowdfunding Campaign Details

To transform this vision into reality, the Tokyo Metropolitan Bureau of Transportation is launching its inaugural crowdfunding campaign, encouraging public involvement in the design process of the new tram car. Supporters can contribute with various reward tiers, all aimed at enhancing the project’s reach.

• - Project Name: Toden Car Revitalization Project! Make Toden a New Tokyo Icon
• - Funding Target: ¥17,000,000 (approximately $150,000), which will go towards renovation costs.
• - Contribution Amounts: From ¥3,000 to ¥500,000 (approximately $27 to $4,500)
• - Duration: From May 23, 2025, to July 22, 2025
• - URL: Crowdfunding Project Page (Available from May 23, 2025)

Rewards for Contributors:

• - A special collection of tram design merchandise
• - Recognition on the tram’s interior
• - Invitations to the unveiling ceremony and participation in a ribbon-cutting event
• - Invitations to ride on the inaugural tram trip

Expected Launch of the Revamped Tram

The newly designed tram is anticipated to commence operations in Spring 2026, once the project is complete.

About Eiji Mitooka

Eiji Mitooka, born in Okayama in 1947, is a distinguished designer known for his impactful contributions to railway design. Earning accolades for his innovative works, he founded Dawn Design Institute in 1972 and has since been recognized with several prestigious awards, including the Blue Ribbon Award in 1993 for the 787 series train (JR Kyushu). His signature designs for various trains, including the notable "Nanatsuboshi in Kyushu" and "THE ROYAL EXPRESS," are celebrated for their combination of aesthetic beauty and functional excellence.

Conclusion

The Toden Tram revitalization project aims to create a sustainable public transport option that is enjoyable and memorable. As it undergoes this transformation, the dream is to craft a vibrant new tram experience that reflects both nostalgia and innovation, ensuring that this beloved mode of transport continues to thrive for future generations of Tokyo residents and visitors alike. Join us in making this vision a reality through your generous support!