#Japan #Tokyo #MIESROHE #Travel Collection #Ayumi Hamamoto

MIESROHE's Debut Travel Collection

In an exciting move, MIESROHE, a prominent women's brand managed by Mash Style Lab, introduces its inaugural travel collection designed by renowned stylist Ayumi Hamamoto. Launching on July 15, 2023, at 12:00 PM (JST), this fresh line will be available exclusively on the official online store and the EC retailer, USAGI ONLINE.

The Travel Edit by Ayumi Hamamoto

This collection caters to a myriad of travel situations, seamlessly aligning with everything from summer resorts to upscale city escapes. With Ayumi Hamamoto's visionary aesthetic, the pieces embody a minimal yet chic style that enhances the wearer's appeal. Every item invites you to imagine the enchanting scenarios of your travels while offering practical and stylish options for your wardrobe.

Collection Highlights

• - Tops: ¥13,200

This top blends a dressy look suitable for the ambiance of a five-star hotel with the comfort of stress-free sweat fabric, highlighted by a gathered design that exudes sophistication.

• - Skirt: ¥19,800

Features a sleek silhouette that complements various occasions while ensuring all-day comfort.

• - Grass Case: ¥19,800

The perfect companion for your stylish travels, merging functionality with modern design.

• - All-in-One: ¥26,400

A versatile piece that marries relaxed elegance with a luxurious satin finish, perfect for dinners at your destination.

• - Tops: ¥9,350 | Shirt: ¥23,100 | Pants: ¥19,800

This combination offers a polished look with a healthy hint of skin, inspiring you to dine at upscale restaurants while traveling.

• - Dress: ¥23,100 | Pants: ¥19,800

Designed for leisure at the beach, this adult resort style strikes a balance between volume and elegance while being easily washable at home.

• - Cap: ¥7,700 | Tops: ¥14,300 | Bag: ¥22,000

Stylish yet casual enough for workouts, these pieces incorporate elegance into sporty ensembles while highlighting the legs with heels.

• - Casual Outfit: Tops (¥13,200) | Pants (¥19,800)

Featuring a relaxed fit, this ensemble is perfect for active travel days, allowing you to explore local spots in Southeast Asia comfortably.

Stylist: Ayumi Hamamoto

A graduate of a beauty school in Osaka, Ayumi Hamamoto honed her skills through various retail roles and as an assistant for nearly four years before establishing her solo career in 2018. Since then, she has made remarkable strides in the fashion media and editorial scene. Known for her keen sense of edgy strength, she possesses an exceptional ability to select silhouettes that accentuate femininity through calculated exposure. This balance has earned her a loyal following among industry insiders.

About MIESROHE

Launched on March 3, 2022, MIESROHE pays homage to the principles of universal space by architect Ludwig Mies van der Rohe. The brand’s philosophy embodies the ideas of universal design and stylish mode with the motto of `Less is more`. MIESROHE focuses on crafting clothing that seamlessly integrates into any backdrop—urban, natural, or aquatic—while prioritizing functionality, comfort, and sustainability. The garments aim to appeal to independent women who appreciate refined simplicity and elegance.

Five Commitments of MIESROHE

1. Wearability for all
2. Flexibility in use
3. Simplicity and transparency
4. Lightness and comfort
5. Environmental contribution awareness

With these principles, MIESROHE presents a line of pure and clean fashion that embodies moderate mode. For more information, visit the Official Online Store or follow on Instagram.