Value Gift Launch at Este Pro Labo
In an exciting development for beauty enthusiasts, Value Design, a subsidiary of Pei Cloud Holdings (TSE: 4015), has announced the launch of its new digital gift and gift card service, Value Gift, at the Este Pro Labo inner beauty salon. This innovative offering, utilizing the proprietary cashless platform 'Unique Pay', will officially start on April 1, 2026.
Este Pro Labo, known for its inner beauty products such as enzyme drinks, will offer customers a modern gift shopping experience. The initiative not only allows users to purchase gift cards in-store but also facilitates the purchase of digital gifts online, catering to evolving consumer needs.
Transforming the Gift Experience
Value Design's new service comes as a strategic enhancement to Este Pro Labo's offerings, enabling the brand to respond effectively to the growing demand for beauty and wellness gifts. With the dual options of physical gift cards available at retail locations and digital gift options through an online platform, consumers can now choose how they wish to present their gifts.
For instance, shoppers can buy gift cards at the store for a more personal touch, while digital gifts offer the convenience of instant delivery via email or messaging services, making it easier than ever to send a thoughtful gift, even without visiting a physical store. This seamless integration of online and offline experiences not only improves user convenience but also promotes smooth cashless transactions, creating new customer engagement opportunities for the brand.
Immediate and Effortless Gifting Options
One of the standout features of the Value Gift digital platform is the ability to send gifts instantly without the need for delivery. This advantage makes it perfect for various occasions, ranging from birthdays to holidays and other special events. Through the introduction of online gift sales, Value Design is also enhancing its e-commerce strategy, enabling connections between the brand and both new customers and existing clients, thereby boosting brand value and creating ongoing customer engagement.
Fostering Positive Relationships Between Stores and Customers
Value Design is committed to supporting the relationship between stores and customers by providing a cloud-based unique Pay issuing service specifically designed for retail outlets. Combining cashless payment solutions with effective marketing strategies, this initiative facilitates a comprehensive gifting sales environment both online and offline. Going forward, Value Design aims to continuously foster these positive relationships to benefit both the company and its customers.
About Pro Labo Holdings
Pro Labo Holdings is dedicated to extending humanity’s health span through its inner beauty initiatives, aligning with its corporate philosophy. The Este Pro Labo brand offers a wide range of inner beauty products, emphasizing safety, professional quality, scientific evidence, and creativity, with over 140 offerings like enzyme drinks and supplements available in more than 30,000 locations across Japan and 21 countries worldwide.
With the launch of Value Gift, both Value Design and Este Pro Labo are setting the stage for a new era of gifting in the beauty industry, combining modern technology with a customer-centric approach to enhance overall consumer experience.
For more details about Value Design and its offerings, please visit
Value Design.