Scott Greenfield Steers Fifth Avenue Financial Towards New Growth as CEO
On January 29, 2025, Fifth Avenue Financial (FAF) announced a major leadership change with the appointment of Scott Greenfield, CLF, as its new Chief Executive Officer and Managing Partner. This decision marks a significant transition for the firm as Greenfield takes over from Michael Book, who has diligently led the organization since 2009.
Scott Greenfield brings a wealth of experience and fresh vision to his new role, having previously served as the Managing Partner at Capstone Financial in Atlanta. There, he played an integral role in expanding the firm’s footprint and driving substantial growth. Christina Mantzaris, the CFO-COO of FAF, highlighted Greenfield’s strategic acumen and ability to inspire those around him, making it evident that the company believes he is well-equipped to guide FAF into a new era of success.
Greenfield expressed his gratitude and respect for Michael Book, acknowledging the substantial impact Book had during his tenure and the successful legacy he leaves behind. "I am deeply honored to follow in the footsteps of Michael Book who has been both a mentor and an inspiration," Greenfield said. He underscored his commitment to building upon the milestones FAF has achieved while also exploring new opportunities that will benefit both clients and advisors alike.
Under Book's leadership, FAF became renowned for its commitment to excellence and collaboration, fostering lasting relationships and a robust company culture that prioritized superior client service. Looking to the future, Greenfield aims to uphold and enhance this positive culture, further expanding the firm's offerings in the financial services arena.
In a move designed to ensure a seamless transition, Michael Book will remain with FAF in an advisory capacity during this pivotal period, which signifies the firm's dedication to continuous excellence and stability.
Fifth Avenue Financial is recognized as a significant player in the financial services industry, providing a vast array of insurance and planning solutions tailored to client needs. With the new leadership under Scott Greenfield, the company is positioned to enhance its bespoke services and innovate new solutions that meet the evolving demands of its clients.
As part of the MassMutual family of firms, FAF prides itself on delivering comprehensive financial services that help clients navigate their financial life effectively. The firm’s dedication to a client-centric approach and innovative solutions will remain paramount as it heads into this new chapter.
For more information about Fifth Avenue Financial and its upcoming initiatives, visit their website at www.fifthavenuefinancial.com. As it stands, the organization is poised for remarkable growth under its new leadership, with Scott Greenfield at the forefront, ready to inspire positive change and success.
Scott Greenfield brings a wealth of experience and fresh vision to his new role, having previously served as the Managing Partner at Capstone Financial in Atlanta. There, he played an integral role in expanding the firm’s footprint and driving substantial growth. Christina Mantzaris, the CFO-COO of FAF, highlighted Greenfield’s strategic acumen and ability to inspire those around him, making it evident that the company believes he is well-equipped to guide FAF into a new era of success.
Greenfield expressed his gratitude and respect for Michael Book, acknowledging the substantial impact Book had during his tenure and the successful legacy he leaves behind. "I am deeply honored to follow in the footsteps of Michael Book who has been both a mentor and an inspiration," Greenfield said. He underscored his commitment to building upon the milestones FAF has achieved while also exploring new opportunities that will benefit both clients and advisors alike.
Under Book's leadership, FAF became renowned for its commitment to excellence and collaboration, fostering lasting relationships and a robust company culture that prioritized superior client service. Looking to the future, Greenfield aims to uphold and enhance this positive culture, further expanding the firm's offerings in the financial services arena.
In a move designed to ensure a seamless transition, Michael Book will remain with FAF in an advisory capacity during this pivotal period, which signifies the firm's dedication to continuous excellence and stability.
Fifth Avenue Financial is recognized as a significant player in the financial services industry, providing a vast array of insurance and planning solutions tailored to client needs. With the new leadership under Scott Greenfield, the company is positioned to enhance its bespoke services and innovate new solutions that meet the evolving demands of its clients.
As part of the MassMutual family of firms, FAF prides itself on delivering comprehensive financial services that help clients navigate their financial life effectively. The firm’s dedication to a client-centric approach and innovative solutions will remain paramount as it heads into this new chapter.
For more information about Fifth Avenue Financial and its upcoming initiatives, visit their website at www.fifthavenuefinancial.com. As it stands, the organization is poised for remarkable growth under its new leadership, with Scott Greenfield at the forefront, ready to inspire positive change and success.
Topics Financial Services & Investing）
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