#Japan #Kyoto #Meiji Essel #Matcha Ice Cream

A Unique Matcha Experience at Entokuin Temple

On October 9th and 10th, 2025, the serene grounds of Kyoto's Entokuin Temple will serve as the venue for an extraordinary sampling event dedicated to the beloved Meiji Essel Super Cup Matcha. This event not only celebrates the delicious ice cream but also honors the profound cultural significance of matcha, closely tied to the historical figure of Kitabasyo, known as Nene, the wife of Toyotomi Hideyoshi.

In total, 1,000 cups of Meiji Essel Super Cup Matcha ice cream will be distributed for free during the two-day event, with each day featuring 500 servings. Attendees will not only enjoy a scoop of this creamy delight but can also enhance their treat with edible gold leaf, adding a touch of elegance and festivity to the experience. Staff dressed in traditional yukatas will provide guidance in multiple languages, ensuring that both domestic guests and international visitors can fully immerse themselves in the event's offerings.

The harmonious aura of Entokuin Temple, with its rich history and stunning landscapes, creates the perfect backdrop for the sampling of the famed matcha ice cream. Guests are encouraged to capture memorable moments by taking photos and sharing them on social media. The first 150 participants each day who post their delightful experiences online will receive a special aluminum spoon, adding to the event’s charm and exclusivity.

This initiative goes beyond mere product sampling; it is aimed at reintroducing the iconic Meiji Essel Super Cup Matcha to a broader audience. Through the dedicated assistance of the bilingual staff, foreign visitors will learn about the significance of this beloved Japanese dessert and the traditional culture of matcha it represents, which has been deeply rooted in Japanese history.

The Entokuin Temple not only serves as a beautiful location for this event but also as a symbol of Kyoto's matcha culture, embodying the legacy of Nene. As a site associated with the evolution of matcha through the traditional tea ceremony, it stands as an essential landmark for those wishing to understand and appreciate Japan's rich heritage.

In celebrating matcha’s enduring popularity, the event also aims to promote a healthier lifestyle, encouraging guests to indulge in the refreshing and delightful flavors of the Meiji Essel Super Cup. By partaking in this sampling experience, visitors will broaden their understanding of what makes Japanese ice cream a cherished treat.

Event Details:

• - Date: October 9 (Thursday) and 10 (Friday), 2025
• - Time: Temple Visit: 10:00 AM - 5:00 PM (Last Entry); Sampling: 10:00 AM - 5:30 PM
• - Location: Entokuin Temple, 530 Kodaiji Shimo Kawaramachi, Higashiyama Ward, Kyoto
• - Total Available Samples: 500 cups per day, 1,000 cups over two days
• - Offerings: 200ml Meiji Essel Super Cup Matcha and special aluminum spoon

Note: The spoon is limited to the first 150 participants who share their photos on social media. Supplies are limited and may run out quickly. Additionally, the event may experience temporary halts during peak times, and only one sample will be provided per guest.

Matcha Taxi Experience

From October 9th to November 8th, a special Meiji Essel Super Cup Matcha-wrapped taxi will be cruising around the city of Kyoto. Every aspect of the taxi, including floor mats and seat covers, will reflect the delightful matcha theme. While the standard fare applies, passengers will have the exclusive opportunity to enjoy Meiji Essel Super Cup Matcha inside the taxi, adding to the overall memorable experience. With only one taxi in operation, this unique ride provides a fantastic way to soak in the beauty of Kyoto while indulging in creamy matcha ice cream.