Omnicom Media Group Predicted to Lead Media Growth in 2024
Omnicom Media Group Anticipated to Excel in 2024
Omnicom Media Group (OMG), the media services powerhouse under Omnicom (NYSE: OMC), is set to finish the year 2024 leading its sector in both growth rate and billing volume. According to a new COMvergence report, OMG's expected growth rate is 10.5%, resulting in an increase of more than $4.2 billion, which will elevate its projected billings to an impressive $44.8 billion. This positions OMG at the forefront of transformation in an increasingly digital media landscape, indicated by its leading share of digital billings among media enterprises.
Key Insights from COMvergence Report
The COMvergence analysis, which assesses the projected 2024 billings for various media networks, reveals that OMG not only maintained the highest percentage growth but also the largest net increase in billings among global media groups. This performance comes on the heels of positive notices for OMG from other significant studies, including a recent endorsement from Forrester Wave, which recognized OMG as a
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