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HUAWEI Mobile Services Leads the Future of Tourism at MWC 2025

The Mobile World Congress (MWC) 2025 in Barcelona showcased HUAWEI Mobile Services' commitment to transforming the future of tourism in Spain, particularly as the country continues attracting travelers from China. With China emerging as a dominant outbound travel market, understanding and adapting to its changing consumer preferences has become vital for the tourism industry in Spain.

Adapting to Trends

In 2025, several significant trends are defining Chinese tourism. One major trend is deseasonalisation; this involves attracting visitors during traditionally off-peak seasons. By finding ways to draw tourists outside the busy summer months, destinations can alleviate the strain on their resources while offering more competitive pricing and unique experiences.

Additionally, there is a growing emphasis on decentralisation, encouraging travelers to explore areas beyond major urban centers. This approach allows for a deeper engagement with local cultures and environments, further enhancing the travel experience.

Moreover, Chinese tourists are shifting towards longer stays, looking for more immersive and luxurious experiences that allow them to connect more deeply with the destinations they visit. This change in preferences signals to stakeholders in the tourism sector that the traditional models of short visits with basic sightseeing are no longer sufficient.

Key Partnerships for Growth

During the MWC, HUAWEI Mobile Services signed two crucial Memoranda of Understanding (MOUs) with key organizations, including the Ministry of Tourism and Foreign Affairs of the Regional Government of Andalucía and the Madrid City Council Tourism. These collaborations aim to facilitate a stronger economic impact and innovation within the tourism sector in Spain. As expressed by Mr. Shan Xuefeng, Management Director of Consumer Cloud Service Europe Ecosystem Development & Sales at HUAWEI, this partnership represents a step towards integrating digital solutions into tourism, enhancing the overall experience for visitors.

The signing of these MOUs signifies a commitment to develop co-marketing initiatives and leverage HUAWEI’s Petal Ads platform to provide insights into traveler preferences and behavior. By using data-driven strategies, businesses can better engage Chinese tourists, tailoring their offerings accordingly.

Arturo Bernal, Minister of Tourism in Andalucía, stated that collaborating with HUAWEI would significantly enhance their competitive position, particularly concerning the Chinese market. With business intelligence guiding their promotional efforts, the partnership seeks to capitalize on HUAWEI’s reputation and influence, thereby attracting more Chinese travelers to Spain.

Transforming Madrid's Tourism Landscape

The partnership with the Madrid City Council is particularly timely, given the fact that the region saw a 74.2% growth in inbound travel from Chinese tourists in 2024 compared to the previous year. The collaboration with HUAWEI Mobile Services aims to further capitalize on this momentum by transforming how Chinese tourists experience Madrid. The initiative promotes decentralized tourism strategies, encouraging visitors to explore attractions outside of the typical hotspots and to travel during less busy periods to enhance sustainability in tourism.

Héctor Coronel, Tourism Managing Director of Madrid City Council, remarked on this forward-looking collaboration, emphasizing Madrid's commitment to incorporating advanced digital solutions alongside responsible tourism practices. The MOUs reflect a dedication from both parties to adapt to the evolving needs of contemporary travelers and to solidify Spain's status as a prime tourist destination for Chinese visitors.

Conclusion

As the tourism landscape continues to evolve, HUAWEI Mobile Services stands at the forefront of innovation within the Spanish tourism sector. By leveraging technology, data insights, and strategic partnerships, HUAWEI is poised to redefine the travel experience for tourists and help Spain maintain its allure as a leading international destination.

For more information about HUAWEI Mobile Services and their initiatives, visit HUAWEI Mobile Services.