#Japan #Shinjuku #Isetan Shinjuku #JIL SANDER #Olfactory Series

Jil Sander Premium Fragrance Collection Launch

Jil Sander is set to unveil its premium fragrance collection, Olfactory Series 1, at Isetan Shinjuku starting on October 15, 2025. Following its launch earlier this year in January, this line brings together six unisex scents that embody the brand's dedication to craftsmanship and modern luxury.

Collection Concept

Inspired by the theme of "clarity" in olfaction, this collection fuses aldehydes with natural components, leading to innovative fragrances that elevate everyday experiences into aesthetic moments. Each scent is crafted to encapsulate memories from daily life and the inspiration derived from nature, transforming them into olfactory works of art.

The Olfactory Series 1 features six unique fragrances:

1. Jil Sander Leaf Eau de Parfum - This fragrance captures the essence of green tomato leaves and the memory of fruits. With vibrant green tones brought forth by aldehydes, the fragrance intertwines citrusy notes with refreshing mint, creating an energetic and translucent aroma.

2. Jil Sander Coffea Eau de Parfum - Experience the warmth of freshly brewed coffee combined with orris and balsam to form a floral amber. The contrast between raw and roasted coffee beans evokes the tranquility of a quiet morning.

3. Jil Sander Miel Eau de Parfum - This scent features a rich honey derived from buckwheat flowers, blended with jasmine and cedarwood. The sparkling addition of aldehydes enhances its elegant and multi-faceted fragrance profile.

4. Jil Sander Smoke Eau de Parfum - A smoky, woody depth arises from cedarwood and cade, reminiscent of clothes drying by a fireplace. This fragrance is both dry yet comforting, enveloping you in warmth.

5. Jil Sander Black Tea Eau de Parfum - With the warmth of black tea accented by cinnamon and osmanthus, this scent takes on an amber spicy character. The illumination from aldehydes invites you on a fragrant journey.

6. Jil Sander Earth Eau de Parfum - This modern chypre rose combines rose and patchouli, evoking nuances of pine mushrooms and moist earth, showcasing the vibrant gifts of nature.

Design

The collection’s bottles are one-of-a-kind creations developed in collaboration with the Milan-based design studio Formafantasma. The organic design innovatively reinterprets traditional glassmaking, resulting in a finish that feels unique to each bottle.

In addition to the 100mL bottles, discovery sets containing 1.5mL, 8mL, and 10mL options will be available.

Launch Details:

• - Launch Date: October 15, 2025
• - Location: Isetan Shinjuku’s Main Building, Isetan Beauty Cosmetics/Fragrance Section
• - Online Availability: Starting November 17, 2025, at Isetan Beauty Online.
• - Available at 12 direct stores, including Jil Sander Ginza and Omotesando, as well as online at JIL SANDER.COM.

New Open Event

To celebrate this launch, Isetan Shinjuku will host a limited-time event from October 15 to October 28, 2025. Visitors will have the opportunity to experience all six unisex fragrances from the Olfactory Series 1 and enjoy special gifts.

Purchase Benefits:

1. 100mL Purchase Bonus: The first 100 customers to buy a 100mL Jil Sander fragrance during the event will receive an exclusive Jil Sander original pouch and a miniature fragrance (8mL) of their choice.
2. Discovery Set Purchase Bonus: The first 80 customers who purchase a Discovery Set (10mL x 6) will be gifted a 10mL pen spray pouch.

Limit one per person, while supplies last.
Note: The Isetan Beauty Online event will start on November 17.

Jil Sander epitomizes modernity and sophistication, pursuing timeless beauty through innovative materials and outstanding craftsmanship. Established in 1968 by Jil Sander, the brand is currently part of the OTB Group and operates around 80 stores worldwide, including its official online store and select boutiques.