VASA Fitness Expands STUDIO LFT Program to Enhance Strength Coaching Experience

VASA Fitness, a prominent name in the fitness industry known for its affordable gym memberships, is set to elevate its strength training offerings with the launch of its signature program, STUDIO LFT, in several new locations. Since its inception in January 2025, STUDIO LFT has garnered significant attention and positive feedback from members, proving the effectiveness of its methodology and the high demand in the market for structured fitness programs.

Rapid Expansion in Colorado

By the end of 2025, VASA Fitness aims to bring STUDIO LFT to 11 clubs across Colorado, expanding this innovative strength-training initiative. The program, designed to cater to fitness enthusiasts of all levels, will be available in six existing clubs while five additional new locations slated to open in Nebraska, Illinois, and Indiana will also feature STUDIO LFT prominently on their schedules.

Looking ahead to 2026, all new VASA clubs will incorporate STUDIO LFT as a core offering, demonstrating the club's commitment to providing an all-encompassing fitness experience. Alongside these locations, existing gyms in key markets will undergo retrofitting to include this popular amenity. This initiative aligns with VASA's goal to continually invest in strength, performance, and recovery options for their clientele.

Proven Effectiveness of STUDIO LFT

In just six months, the STUDIO LFT program has witnessed incredible success. VASA coaches have conducted over 3,000 small-group classes at four pilot clubs, with average class sizes ranging from 12 to 16 participants, close to the maximum capacity of 16. This shows a clear trend in member engagement, with more than 1,500 sessions currently waitlisted, indicating an overwhelming appetite for this type of workout experience.

Members have reported significant improvements in their strength and confidence since participating in STUDIO LFT. One member shared, "I've been doing STUDIO LFT three times a week for the past 12 weeks, and I've never felt better. My bench press max went from 185 to 205 pounds, and I've increased my deadlift from 275 to 315 pounds. The format, coaching, and accountability have helped me push myself further than I thought possible."

A Tailored Experience for All Fitness Levels

The brilliance of STUDIO LFT lies in its science-backed approach tailored for individuals at all stages of their fitness journey. Each small-group session is designed to focus on a mixture of foundational and advanced lifting techniques—encompassing expert guidance paired with evidence-based programming to drive tangible results. Whether a beginner or a seasoned athlete, STUDIO LFT is positioned to meet each member where they are and support their journey toward increased strength and fitness.

Rich Nelsen, CEO of VASA Fitness, articulates the philosophy behind this program: "Strength training isn't a trend—it's essential for long-term health, resilience, and self-confidence. We developed STUDIO LFT to provide a high-impact, science-backed strength-training experience accessible to the average gym-goer. By fostering an environment with expert coaching, progressive planning, and a motivating community, we're making strength training approachable for everyone."

Additional Classes for Total Health

Beyond STUDIO LFT, VASA offers a comprehensive range of boutique-style classes designed to enhance members' total body health and performance. This includes STUDIO RED, a high-intensity interval training (HIIT) program with Myzone heart-rate tracking and expert coaching. Additionally, STUDIO FLOW incorporates infrared yoga to promote recovery and mindfulness, ensuring that the diverse fitness needs of all members are addressed within VASA's offerings.

For those interested in experiencing STUDIO LFT firsthand, more information can be found on the VASA Fitness website or by visiting any VASA location. The continued expansion of this program signifies the growing commitment of VASA Fitness to uplift individuals through innovative and affordable fitness options, solidifying its place as one of the leading fitness operators in the country.