Blis AI: Revolutionary Media Planning Tool Transforms Audience Targeting in Moments
Blis, a leader in advertising solutions focused on delivering tangible results, has recently launched Blis AI, a cutting-edge media planning tool powered by artificial intelligence. This revolutionary product is designed to optimize the advertising process by converting standard campaign briefs into qualified audiences ready for multi-channel activation in mere seconds, skipping the reliance on traditional identifiers.
As marketing professionals encounter increasingly complex workflows, Blis AI offers a streamlined solution to one of the most labor-intensive aspects of campaign planning. By utilizing natural language input, marketers can take a simple brief and transform it into up to three audience recommendations that are primed for immediate implementation. This function is backed by a transparent rationale based on a dynamically assembled range of audience insights.
Aaron McKee, Chief Technology Officer at Blis, emphasizes that this marks a significant development in how marketers operate. He stated, 'This is the first planning tool built for the way marketers actually work. It takes what was previously a fragmented, manual process and makes it fast, explainable, and outcome-focused. You can go from brief to audience in seconds – and with more confidence.'
The functionality of Blis AI is integrated into Blis's existing Audience Explorer platform. This allows the tool to leverage the company’s extensive data resources, which include location, lifestyle, purchase, and behavioral data. The result is a tool that helps uncover audience combinations often overlooked by conventional methodologies.
This launch is particularly significant as it is the first major product release after Blis's acquisition by T-Mobile Advertising Solutions (T-Ads), which also encompasses Vistar Media, a leading platform in programmatic out-of-home advertising. T-Ads aims to create a comprehensive ecosystem that combines data, media, and measurement to optimize results for marketers, all while prioritizing consumer privacy. Blis AI aligns perfectly with this vision by harnessing real-world behavior data while ensuring a privacy-centered approach.
Currently, Blis AI is accessible to clients in the United States and the United Kingdom, with plans for expansion to additional markets as the year progresses. Alex Boras, the President of Blis, stated, 'Audience targeting should align with a comprehensive campaign strategy, encompassing clear objectives and measurable outcomes. Blis AI helps marketers challenge assumptions, uncover new opportunities, and plan smarter, all in record time.'
To further explore Blis AI or to request a demonstration, users can visit blis.com/blis-ai or reach out via email at info@blis.com.
About Blis:
Established in the UK in 2004, Blis has positioned itself as a uniquely innovative advertising platform that structures data based on geographical location rather than traditional identity markers. The company's advanced omnichannel targeting methodologies allow advertisers to reach audiences that are frequently missed by ID-dependent solutions, ensuring higher accuracy and efficacy in their campaigns. With over 300 employees across 14 global offices, Blis is committed to delivering state-of-the-art technology that drives measurable results, empowering advertisers to navigate and engage with audiences across every screen.
As marketing professionals encounter increasingly complex workflows, Blis AI offers a streamlined solution to one of the most labor-intensive aspects of campaign planning. By utilizing natural language input, marketers can take a simple brief and transform it into up to three audience recommendations that are primed for immediate implementation. This function is backed by a transparent rationale based on a dynamically assembled range of audience insights.
Aaron McKee, Chief Technology Officer at Blis, emphasizes that this marks a significant development in how marketers operate. He stated, 'This is the first planning tool built for the way marketers actually work. It takes what was previously a fragmented, manual process and makes it fast, explainable, and outcome-focused. You can go from brief to audience in seconds – and with more confidence.'
The functionality of Blis AI is integrated into Blis's existing Audience Explorer platform. This allows the tool to leverage the company’s extensive data resources, which include location, lifestyle, purchase, and behavioral data. The result is a tool that helps uncover audience combinations often overlooked by conventional methodologies.
This launch is particularly significant as it is the first major product release after Blis's acquisition by T-Mobile Advertising Solutions (T-Ads), which also encompasses Vistar Media, a leading platform in programmatic out-of-home advertising. T-Ads aims to create a comprehensive ecosystem that combines data, media, and measurement to optimize results for marketers, all while prioritizing consumer privacy. Blis AI aligns perfectly with this vision by harnessing real-world behavior data while ensuring a privacy-centered approach.
Currently, Blis AI is accessible to clients in the United States and the United Kingdom, with plans for expansion to additional markets as the year progresses. Alex Boras, the President of Blis, stated, 'Audience targeting should align with a comprehensive campaign strategy, encompassing clear objectives and measurable outcomes. Blis AI helps marketers challenge assumptions, uncover new opportunities, and plan smarter, all in record time.'
To further explore Blis AI or to request a demonstration, users can visit blis.com/blis-ai or reach out via email at info@blis.com.
About Blis:
Established in the UK in 2004, Blis has positioned itself as a uniquely innovative advertising platform that structures data based on geographical location rather than traditional identity markers. The company's advanced omnichannel targeting methodologies allow advertisers to reach audiences that are frequently missed by ID-dependent solutions, ensuring higher accuracy and efficacy in their campaigns. With over 300 employees across 14 global offices, Blis is committed to delivering state-of-the-art technology that drives measurable results, empowering advertisers to navigate and engage with audiences across every screen.
Topics Business Technology）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.