ViX Paula Hermanny Unveils Rosie Huntington-Whiteley as Their New Designer and Global Ambassador with First Collection

ViX Paula Hermanny Welcomes Rosie Huntington-Whiteley as Designer and Global Ambassador

ViX Paula Hermanny, a prominent name in luxury swim and resort wear based in Brazil, has taken a significant step by appointing renowned model and entrepreneur, Rosie Huntington-Whiteley, as their new Designer and Global Ambassador. This announcement coincides with the launch of her debut collection, which is set to make waves in the fashion world.

This collaboration is a celebration of craftsmanship, femininity, and a lifestyle greatly influenced by global travel. The initial collection co-designed by Huntington-Whiteley and Paula Hermanny is characterized by a minimalist aesthetic inspired by the organic beauty of Brazil's landscapes. The silhouettes featured in this collection are timeless, embracing an essence of sexiness that remains both bold and restrained. The range showcases standout pieces like neutral-toned silks enhanced with daring slits and plunging necklines, designed to effortlessly transition from day to night. Additionally, the swimwear pieces shine, boasting striking gold hardware accents that elevate the overall appeal.

Paula Hermanny, the founder and creative mind behind the brand, expressed her enthusiasm for collaborating with Rosie: "Rosie has embodied the ViX spirit well before this official partnership. Her lifestyle, femininity, and appreciation for thoughtful design align so naturally with the brand. Collaborating with her on this capsule was incredibly intuitive. She understands how a woman wants to feel in her clothes—confident, sophisticated, and completely herself."

Huntington-Whiteley, who has long admired the brand, relates deeply to ViX's ethos, influenced by her personal life spent between London, Los Angeles, and various resort destinations worldwide. She remarked, "This collaboration feels incredibly personal as I've worn ViX for years. Paula and I share a love for beautiful fabrics, clean lines, and pieces that feel effortless yet considered. My goal was to design a collection that embodies how women truly live and travel—pieces that feel effortless, sensual, and timeless, no matter where you are."

ViX Paula Hermanny emerged in the early 2000s, established by Brazilian designer Paula Hermanny, with the goal of bringing exquisite Brazilian swimwear and resort wear to women globally. The brand was one of the pioneers in introducing high-end swimwear to the U.S. market and has continued to expand its retail presence, boasting four boutiques in Florida, with plans for new locations this year.

The much-anticipated ViX x Rosie Huntington-Whiteley capsule collection is now available through vixpaulahermanny.com and select retail partners. To stay updated on this exhilarating launch and more from ViX, follow their journey on Instagram @vixpaulahermanny.

About ViX Paula Hermanny

Founded by the imaginative Brazilian designer, Paula Hermanny, ViX Paula Hermanny has earned accolades for its elegant and effortless takes on beach-to-city dressing. Since its inception in the early 2000s, the brand has consistently paved the way in high-end swimwear, merging modern silhouettes with premium fabrics and an acute attention to detail. The collections at ViX are meticulously crafted for women who cherish confidence, versatility, and a lifestyle inspired by their travels around the globe.