#Japan #Tokyo #Kirin #Summer Event #Salty Lychee

Kirin's Innovative Summer Event in Tokyo Station

Kirin Beverage Corporation is launching a unique and engaging initiative at Tokyo Station to promote their heatstroke prevention drink, "Kirin World Kitchen Salty Lychee." This event, titled the "Summer Enjoyment Voting Vending Machine," will be held over two days, July 4th and 5th, 2026, aiming to inspire individuals to embrace the joys of summer, even during extreme weather.

With the recent classification of days exceeding 40 degrees Celsius as "extreme heat days," Kirin understands the importance of encouraging people to enjoy summer without overexerting themselves. Their 2026 brand communication strategy centers around the idea of gently supporting the desire to have fun in the summer. The vending machine will allow visitors to cast their votes on what they look forward to most during the summer, providing each participant with a bottle of Kirin World Kitchen Salty Lychee as a reward.

Event Details

• - Location: JR Tokai Tokyo Station Event Space (Yaesu Concourse)
• - Date: July 4th and 5th, 2026
• - Operating Hours: 10:00 AM – 6:00 PM

How It Works

Visitors can participate by answering questions about their favorite summer activities via buttons on the vending machine. For each response, participants receive a complimentary bottle of "Kirin World Kitchen Salty Lychee," exclusively available in this uniquely designed vending machine. This initiative aims to enhance the feelings of excitement and anticipation for summer among travelers at Tokyo Station.

Additionally, participants who complete a survey or repost on the official social media accounts will get a chance to sample the new product, "Kirin World Kitchen Salty Lychee Soda," as well.

Important notes:

• - The Salty Lychee will be served chilled.
• - The distribution will end once the expected amount is reached.
• - An expected distribution includes approximately 6,000 bottles of Salty Lychee and around 300 bottles of Salty Lychee Soda.
• - There will be a break between 2:00 PM and 4:00 PM, subject to change based on distribution speed.

Kirin's Commitment to Summer Enjoyment

Kirin's brand, "Kirin World Kitchen," has always focused on celebrating the wisdom and creativity sourced from kitchens worldwide. Their 2026 communication strategy embodies the essence of enjoying summer while remaining mindful of health and hydration. Kirin aims to help everyone enjoy summer with delightful and refreshing visuals that highlight the joy of summer festivities.

Product Highlights

• - Kirin World Kitchen Salty Lychee: Launched in 2011, this drink emphasizes salt and hydration, making it a popular choice for those seeking delicious heat-related hydration options.
• - Kirin World Kitchen Lime Salt: Available from April 2026, this drink combines fresh lime and salt and offers a light and refreshing drinking experience perfect for the summer months.
• - Kirin World Kitchen Salty Lychee Soda: Debuting on June 23, this new soda combines the original flavor of Salty Lychee with refreshing carbonation, ensuring satisfaction even in the hottest conditions.

The Kirin team is dedicated to raising awareness about heatstroke prevention, emphasizing the importance of hydration during peak temperatures. Since launching Salty Lychee, they have promoted heatstroke awareness through various initiatives, including training employees to become heatstroke prevention advisors. This year, 86 qualified employees are leading seminars across the country, collaborating with local governments and firefighting corps to educate the community on heatstroke prevention.

Recognized for their commitment, Kirin was awarded the top prize in the "Cooling Shelter Awareness Category" at the Heatstroke Prevention Voice Project's "Cool-off Award 2026," marking their ninth consecutive year of winning.

By participating in the Summer Enjoyment Voting Vending Machine event, visitors not only enjoy a refreshing product but also contribute to a larger health initiative aimed at making summers enjoyable and safe for everyone.