LogProstyle's New Development in Asakusa: PROSTYLE Inn Tokyo Asakusa II
In a significant move aimed at expanding its hospitality offerings,
LogProstyle (NYSE American: LGPS) has announced the acquisition of a development site for a new lodging facility,
PROSTYLE Inn Tokyo Asakusa II. This site is located strategically within the vibrant Asakusa area, which is well-known for its proximity to popular tourist destinations such as
Senso-ji Temple. The new inn is slated to open in
October 2028, increasing LogProstyle's total number of properties to five, including two locations in Asakusa, and one each in Yokohama and Okinawa.
The existing
PROSTYLE Inn Tokyo Asakusa, which opened its doors in
2019, has received positive feedback for its unique design that encapsulates the essence of traditional Japanese hospitality while providing easy access to Asakusa's landmarks. The newly acquired location, situated just a four-minute walk from the original inn, signifies an exciting opportunity for LogProstyle to enhance its brand visibility in this highly sought-after tourist area.
Enhanced Experience Through Local Collaboration
With
PROSTYLE Inn Tokyo Asakusa II, LogProstyle plans to create a collaborative experience that integrates the overall aesthetics of Asakusa into a cohesive lodging experience. By linking operations with
PROSTYLE Inn Tokyo Asakusa, the new facility aims to offer guests a holistic stay that embodies the culture and charm of the Asakusa district. This approach will not only enrich the guest experience but also promote the preservation of local traditions and enhancement of tourism value within the community.
Anticipated Features of PROSTYLE Inn Tokyo Asakusa II
The new property is expected to feature a higher average daily rate (ADR) compared to the existing PROSTYLE Inn Tokyo Asakusa, which maintains an ADR of
¥38,414. For the upcoming facility, LogProstyle forecasts an ADR of
¥45,975. This price increment is primarily attributed to the inclusion of
outdoor baths in every room of the new inn, contrasting with the existing facility where only 21 of the 43 rooms come equipped with such features. Given this added luxury, LogProstyle anticipates that the new inn will attract a diverse clientele seeking enhanced comfort and exclusivity during their stay.
Business Outlook and Future Projections
LogProstyle continues to focus on expanding its real estate and hospitality ventures, having reported solid revenue growth through its renovation and redevelopment projects. With projected consolidated revenues reaching approximately
¥20.7 billion and an EBITDA of around
¥1.5 billion for the fiscal year ending in March
2025, the company is poised for robust growth. Recently, LogProstyle completed its initial public offering on the
NYSE on March 2025, a significant milestone that highlights its commitment to transparency and expansion in the international market.
Despite the optimistic projections, LogProstyle cautions that the future outlooks regarding the
PROSTYLE Inn Tokyo Asakusa II are based on current assessments and market conditions, which may fluctuate due to various factors including economic shifts, competition, and operational challenges. As with any business undertaking, the actual outcomes may significantly differ from these forecasts.
About LogProstyle
LogProstyle is primarily engaged in real estate, focusing on renovation and new development projects while managing four inn properties within Tokyo, Yokohama, and Okinawa. Its mission combines traditional hospitality experiences with modern conveniences, appealing to both domestic and international tourists. Details about its risk factors and future outlook can be found in its SEC filings, ensuring that stakeholders have comprehensive information as the company progresses.
For more information or inquiries, please reach out to:
LogProstyle IR Department:
[email protected]
Hayden IR: Corbin Woodhull at
[email protected]