Club Harie Launches Unique Egg-shaped Baumkuchen Brownie at Suitengu-mae Store

Exciting New Treat from Club Harie: The Baumkuchen Brownie White

Club Harie, a renowned Japanese confectionery brand, has announced the launch of an innovative new product at its Suitengu-mae location in Tokyo starting November 1st. This limited-time offering, called Baumkuchen Brownie White, promises to delight customers with its creative design and delicious flavor.

The Baumkuchen Brownie White is a delectable blend of moist Baumkuchen and white chocolate, artfully crafted into the form of an egg. This unique design, resembling a puzzle piece, is a playful touch by the chef aimed at spreading joy and smiles through each bite. The delightful appearance combined with its rich flavor makes it a perfect seasonal treat that you won’t want to miss.

A New Sensation: The Baumkuchen Brownie White

Featuring a combination of fluffy Baumkuchen and macadamia nuts, this brownie offers a refreshing texture that is sure to impress. The chef's whimsical idea brings joyful visuals to life, making it a truly appealing dessert. The Baumkuchen Brownie White is priced at 2,538 yen (tax included) and has a shelf life of 10 days, available from November 1, 2025, to late March 2026.

A Taste of Japan: Exclusive Offerings at Suitengu-mae Store

Alongside the Baumkuchen Brownie White, the Suitengu-mae store presents a unique lineup of Baumkuchen treats:

1. Baumkuchen Roll – Priced at 594 yen (tax included), this delightful handheld dessert is packed with rich whipped and custard cream. Since opening in July, around 9,000 units have been sold, making it a beloved item known for its soft texture even when refrigerated. The shelf life of the Baumkuchen Roll is just one day.

2. Baumkuchen Mini Wasanbon – This treat, sold in packs of two for 1,242 yen (tax included), is crafted with delicate wasanbon sugar for a sweet yet subtle flavor. Each package features a historical lithograph depicting the bustling nature of Suitengu, infused with wishes for lasting connections. The shelf life is 7 days.

About Club Harie: A Legacy of Craftsmanship

Club Harie's Suitengu-mae store opened in July 2025 as its first street-facing location in the Kanto region. The store's design pays homage to the natural beauty of tree rings, symbolizing a long-standing relationship with the community. It features a diverse selection of Baumkuchen products, ensuring there's something for everyone.

Store Details:

- Location: 1-39-7 Nihonbashi Kakigaracho, Chuo-ku, Tokyo
- Hours: 10:00 AM to 7:00 PM
- Closed: January 1
- Access: Just a one-minute walk from Tokyo Metro Suitengumae Station, exit 6. Note that there are no parking facilities; please use nearby paid parking.

Reservations Available

Customers can also make reservations for their desired products at: Reservation Link

Company Background

Founded in 1951, Club Harie specializes in creating exquisite Western-style confections in Shiga Prefecture. The name 'Harie' derives from the traditional glass painting, symbolizing their artistry. Their skilled patissiers, well-acclaimed through various competitions, continuously innovate, offering treats that reflect both their individuality and Japanese confectionery traditions. In 2015, they established a flagship store, “La Collina Omi Hachiman,” in partnership with the esteemed Japanese sweets brand, Taneya.

For more information and updates, check out Club Harie's Instagram or their official website.