#Japan #Tokyo #Summer 2025 #Hotels.com #Japanese Travel

Japan's Domestic Travel Trends for Summer 2025

Hotels.com has recently released a comprehensive ranking of the most popular domestic travel destinations for summer 2025, showcasing both well-known hotspots and hidden gems. With summer travel demand projected to soar by 140% compared to previous years, it's essential for travelers to plan ahead, especially during the busy Obon holiday.

2025's Top Travel Destinations

According to the search data from Hotels.com, this summer's travel interest has surged, with Tokyo at the top of the list followed by Okinawa, known for its stunning beaches, and Osaka, which is currently gaining fame among both domestic and international tourists. Interestingly, Nagano, which was not in the top tier during the Golden Week travel rankings, now clinches a spot in the top rankings due to its connection with a popular anime movie series, possibly attracting those interested in pilgrimage tours to anime locations.

Hidden Gems: The 'Off-the-Beaten-Path' Rankings

In addition to popular destinations, Hotels.com also highlights a list of less crowded yet appealing options, termed as 'hidden gems.' Topping this list is Shizuoka, famed for its breathtaking views of Mount Fuji and Suruga Bay, where travelers can indulge in nature, history, and gourmet experiences. Following suit is Aichi, a city where traditional craftsmanship meets rich cultural history, making these spots ideal for those looking to avoid the busy tourist rush.

Travelers Increasingly Favor Wellness Amenities

When it comes to choosing accommodations, there’s a noticeable trend among travelers prioritizing wellness. Filters for amenities like pools, gyms, and parking spaces have been widely utilized in search processes. The most sought-after amenity for summer travelers is the pool, essential for enjoying the seasonal heat. Free parking and facilities like kitchens or kitchenettes also ranked high, reflecting a growing desire to manage travel and meal costs effectively. Additionally, pet-friendly options are on the rise as many travelers prefer to bring their pets along rather than leaving them at home or in hotels.

Peak Travel Days During the Obon Holiday

The Obon holiday this year presents the possibility of a long 9-day break, with peak travel days expected from August 9th to August 11th, as well as August 13th, according to the accommodation search data. Travelers planning to visit during this period should note that August 9th is predicted to be over three times more crowded than the quieter travel day of August 17th. For those who can, it’s advisable to plan trips from August 4th to August 7th or after August 17th to avoid the busiest days.

Special Summer Travel Sale by Hotels.com

Currently, Hotels.com is hosting a major summer sale, offering over 25% off member pricing on hotels across various locations, both domestic and international. The sale runs until July 21, 2025, with travel options available until October 31, 2025. This is an excellent opportunity for travelers looking to secure their accommodations at a reduced price, but it's important to book early as availability may vary.

For more details on the sale, check out our campaign site.

Conclusion

As summer approaches, the Japanese travel landscape offers a diverse range of destinations to explore, catering to all types of travelers. Whether you’re aiming for iconic spots or hidden gems, ensuring you have the right accommodation and planning around peak travel times will enhance your experience. Happy travels!