#USA #Montreal #Visa #Nuvei #Agentic Commerce

Nuvei Partners with Visa to Launch the Trusted Agent Protocol

In a significant move for the world of digital transactions, Nuvei has announced its support for the launch of the Trusted Agent Protocol, an innovative framework developed by Visa. This initiative aims to transform how merchants conduct transactions, enabling them to safely identify trusted AI-driven agents. By collaborating with Visa as a strategic partner, Nuvei solidifies its position at the forefront of the agentic commerce revolution, defining the role of global acquirers in the evolving landscape of digital payments.

Understanding the Trusted Agent Protocol

The Trusted Agent Protocol is part of Visa's broader initiative known as Visa Intelligent Commerce (VIC). This framework is designed to assist merchants in securely interacting with AI-powered agents that act on behalf of consumers. The protocol is built upon open standards, including HTTP Message Signatures (RFC 9421), which help differentiate legitimate agent activities from harmful automation and require minimal alterations to existing payment processes.

With this innovation, Nuvei is contributing to the first agent-enabler pilot project, equipping acquirers to securely support trusted agent-driven transactions at scale. This advancement represents a notable shift in the role of acquirers to meet the needs of intelligent commerce, wherein digital agents increasingly seek, compare, and purchase on behalf of consumers.

The Future of Payment Acquisition

Nuvei's integrated payment system is aligned with Visa Intelligent Commerce, allowing merchants to seamlessly adopt agent-led payment systems that no longer rely on human intervention or virtual card numbers but instead utilize conventional payment processes. Through these enhancements, Nuvei is at the cutting edge of innovation in the agency-based payment ecosystem, playing a dual role by enabling agent-driven transactions with cutting-edge solutions for both agents and merchants.

Phil Fayer, Chairman and CEO of Nuvei, emphasized that agentic commerce signifies a fundamental shift in the development of digital payment systems. He stated, “By supporting the introduction of the Trusted Agent Protocol, we help merchants prepare for this transformation with secure, seamless, and globally scalable solutions.”

Collaborative Efforts with Visa

Visa is also committed to shaping the future of agent-based commerce through collaboration with partners across the entire ecosystem. Rubail Birwadker, Visa's Global Head of Growth Product and Strategic Partnerships, remarked, “Nuvei's support highlights the critical role that acquirers will play in assuring merchants and enabling transactions with AI agents acting on behalf of consumers.”

Together, Visa and Nuvei are driving the global adoption of agentic commerce by establishing new industry standards connecting acquirers and merchants. This includes providing merchant security through cryptographically verifiable agent signatures, authenticating cardholders, and managing access permissions.

Preparing for Global Adoption

They are laying the groundwork for widespread implementation by facilitating agentic commerce across over 150 million merchant locations that accept Visa worldwide. The specifications for the Trusted Agent Protocol are now available in the Visa Developer Center, marking a crucial step in the future of commerce.

About Nuvei

Nuvei is dedicated to accelerating business for its customers around the globe. Its modular, flexible, and scalable technology empowers leading brands to accept next-generation payments, offer all payout options, and benefit from card issuing, banking, risk, and fraud management services. Operating in over 200 markets, with local acquiring in 50 markets, 150 currencies, and 720 alternative payment methods, Nuvei connects businesses with their customers effectively both locally and globally. For further insights, visit Nuvei's website.

In conclusion, as the world of digital payments continues to evolve, Nuvei's partnership with Visa represents a pivotal moment in the transition towards agentic commerce, laying the foundation for a future where transactions are seamless, secure, and efficient.