#Japan #Tokyo #Yayoiken #Beef Kalbi #Beef Hormone

Overview of Yayoiken

Yayoiken, operated by Plenus Co., Ltd., currently boasts 361 restaurants nationwide as of the end of June 2025. Known for their delicious set meals, Yayoiken regularly updates fans via their official social media channels on platforms such as X, Instagram, and LINE.

New Dish Launch

Starting July 3, a unique addition to the Yayoiken menu, the "Beef Kalbi and Beef Hormone Set Meal," has been garnering attention. To market this dish effectively, Yayoiken’s management surveyed 15 store managers across the country to highlight the features that make this set meal so appealing to customers.

Survey Overview
- Participants: 15 male and female store managers from Yayoiken locations nationwide.
- Focus: Each manager selected two key points that showcase the dish's standout characteristics.
- Survey Period: June 30, 2025, to July 3, 2025.

Product Details

The "Beef Kalbi and Beef Hormone Set Meal" presents diners with perfectly grilled, mouth-watering beef kalbi and succulent beef hormone served on a sizzling hot plate. The dish is seasoned with a rich, flavorful miso sauce, enhanced with gochujang, garlic, and soy sauce. This sweet and spicy blend pairs wonderfully with rice, making every bite a delightful experience. For those seeking an added kick, the accompanying spicy miso can be mixed in, elevating the flavor to new heights. Additionally, a double meat option is available for those who can’t get enough, aptly named the "Double Meat Beef Kalbi and Beef Hormone Set Meal."

Prices:

• - Beef Kalbi and Beef Hormone Set Meal: ¥1,190
• - Double Meat Beef Kalbi and Beef Hormone Set Meal: ¥1,990

Release Date: July 3, 2025
Availability: All 361 Yayoiken locations across Japan as of the end of June 2025.
(Note: Prices include tax, and offerings may differ by location.)

Survey Results

The survey results highlighted several compelling features of the new dish:
1. The ability to enjoy both beef kalbi and beef hormone in a single set meal topped the list of recommendations.
2. The flavor that goes exceptionally well with rice secured the second spot.
3. The delightful chewy texture of the beef hormone came in third.

The top choice, enjoying both types of beef in one meal, emphasizes the heartiness and satisfaction this dish delivers. The aromatic steam rising from the hot plate is unmistakably Yayoiken, promising a fulfilling culinary experience.

Manager Recommendations

Store managers enthusiastically shared their insights on the new offering:

• - "It's a hearty meal perfect for boosting energy while reflecting seasonal flavors!"
• - "The delicious taste of the hormone blends perfectly with the vegetables."
• - "Enjoy it by placing the plump hormone pieces over rice and adding broth for a delightful hormone-infused tea rice dish!"
• - "The crunchiness of the onions adds another layer of enjoyment."
• - "It's a quick way to savor the taste of yakiniku without the fuss!"

Enjoy More with the Yayoiken Official App

To enhance your dining experience, don't forget to download the Yayoiken official app! The app provides information on new products and campaigns, allows you to browse the menu, search for nearby restaurants, and even place orders directly through Uber Eats or Demaecan. Users can collect stamps from mini games to earn coupons, adding value to their meal deals.

For more details, visit the Yayoiken website: Yayoiken Mobile Apps.
Download the app today and discover more benefits!