#Japan #Tokyo #Suntory #Premium Malts #Hidetsugu

The Premium Malts’ New TV Commercial Launch

On May 18, Suntory will unveil its latest TV commercial for The Premium Malts showcasing their "Japanese Ale". This impressive new installment, titled Premor Girl: The Arrival of Hidetsugu, brings beloved characters from the renowned comic and anime series Chibi Maruko-chan, reimagined as premium adults, back to the screen. Starring actors such as Suzu Hirose, Sairi Ito, Joe Odagiri, and Kenjiro Tsuda, the 15 and 30 second commercials promise a delightful viewing experience.

The Premor Girl series has captivated viewers since its launch in February last year, reinterpreting the characters as adults enjoying the finer things in life. In this latest advertisement, we see the adorable adult Maruko, played by Suzu Hirose, and her vibrant counterpart Tamako, portrayed by Sairi Ito, visiting the premium summer villa owned by the character Hanawa, played by Joe Odagiri, located on a private island. Their escapades are enhanced by the debut of Kenjiro Tsuda as the charming butler, Hidetsugu.

CM Highlights

One of the most enchanting scenes in the new commercial comes as the three friends enjoy the breathtaking seaside view from the terrace. As they are appreciating the ambiance of the private island, a thrilling moment occurs when a watercraft approaches. A surprised Tamako points out, "Someone's coming!" With a hint of mystery, Hanawa reassures them that it’s someone they know well. To their astonishment, Hidetsugu materializes before them, offering a warm greeting.

Hidetsugu introduces a selection of the newly revamped The Premium Malts: Japanese Ale and the group rejoices together, raising their glasses and savoring the delightful aroma of the beers. The entire interaction is filled with emotions of nostalgia, hinting at deeper connections developed over time.

Behind the Scenes

Set against the lively backdrop of a summer villa on the secluded island, the filming brought together the actors in vibrant, refreshing resort attire fitting for the season. Tsuda's premiere role in this series added novelty, entering a well-established cast. Initially tentative, he quickly warmed up to the group, and a delightful dynamic unfolded as the filming progressed.

The team worked harmoniously; their chemistry was evident from the very first take, and the relaxed atmosphere created a playful and jovial environment. Tsuda has described the opportunity to take on the role of Hidetsugu as an esteemed honor, noting the charm he brings to the character.

Actor Insights

In a recent interview, the actors expressed their excitement about their respective roles and the new campaign. "I was curious about how I would appear as Hidetsugu in the mirror for the first time. I felt a bit uneasy at first, but as filming progressed, I got used to it, although I worry that people might not recognize me in the future!" Tsuda shared.

Suzu Hirose commented on Tsuda's portrayal of Hidetsugu, emphasizing the warmth of his voice, which aligns perfectly with the character's essence from the anime. Sairi Ito added that the unexpected youthfulness Tsuda brings is delightfully amusing. Joe Odagiri reflected on how well Tsuda fit the role, expressing admiration for the seasoned way Tsuda approached the character.

Looking ahead, the cast also shared exciting goals for this summer, varying from intense physical activities to fun gatherings. Hirose mentioned her intention to stay active throughout the summer, suggesting friendly competitions among friends. Each actor discussed ideal scenarios for enjoying the new Japanese Ale while savoring its refreshing qualities.

Conclusion

The new commercial thus reflects not only the brand's character and narrative richness but also a celebration of the friendships that blossom over time, just like the premium beers they are promoting. The whimsical and nostalgic elements combined with modern adult interactions encourage viewers to reflect on their own joy-filled moments while indulging in The Premium Malts. Watch for both the 15 and 30 second versions of the commercial starting May 18, and get ready to enjoy summer with this delectable drink.

For those interested, visit Suntory's official channel for sneak peeks of the commercial. Cheers to summer and good company!

For further details about The Premium Malts: Japanese Ale, check out their official site.