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Wingify: A New Era in Experience Optimization

In a significant announcement on September 16, 2026, VWO and AB Tasty unveiled their new unified brand, Wingify. This merger not only creates a cohesive entity but also introduces an innovative platform aimed at redefining how businesses interact with their customers in the digital landscape.

The Newly Formed Brand:

Wingify's Vision

After spending over 15 years independently cultivating their respective businesses, VWO and AB Tasty have united under the Wingify umbrella to enhance their service offerings.

Wingify's primary focus is on what they call the Agentic Experience Optimization Platform, designed to streamline the customer experience. The new platform is built around understanding user behavior and providing immediate, personalized interactions that engage customers during their online journey.

Sparsh Gupta, the CEO of Wingify, emphasized that the goal of this merger was far more than just combining two software platforms. Instead, it aims to offer customers a clearer path forward supported by a robust data foundation, utilizing AI as the core operational logic of the platform.

The Power of AI: Wingz

One of the key innovations introduced with Wingify is its embedded AI, known as Wingz. Unlike traditional AI tools that serve merely as supplementary assistants, Wingz operates at the heart of the user experience. It makes real-time decisions and activates changes while users engage with the platform, thereby enhancing relevance during the interaction. As companies increasingly strive for personalized marketing efforts, Wingz allows for the collation of behavioral data that leads to actionable insights.

What Does Wingify Mean for Businesses?

With a rich client portfolio that includes renowned brands such as L'Oréal, Decathlon, Motorola, and Puma, Wingify provides an assured uplift in service efficacy for existing and new customers. The unified platform promises to allow for clearer visibility of analytics and streamlined decision-making processes.

Rémi Aubert, co-founder and Chief Customer Strategy Officer at Wingify, stated that this merger is not only about starting anew but leveraging the existing momentum to further enhance service capabilities. This will provide businesses with advanced tools designed for increased customer engagement.

The Relevance Loop: A New Foundation for Engagement

Central to Wingify's platform is the concept of the Relevance Loop. This innovative idea consists of three key functions:

• - Understand: It gathers various signals from user behaviors, such as interests, preferences, and even emotional states, providing a detailed understanding of the customer journey.
• - Decide: Using this information, the platform employs its AI to determine the most relevant next steps, tailoring experiences to meet the needs of each user.
• - Act: These decisions are immediately turned into actionable experiences using a synchronized suite of tools. Business outcomes are then measured to ensure continuous improvement.

According to Alix de Sagazan, Chief Revenue Officer of Wingify, traditional tools can lead to inefficiencies due to the disconnection between insights and actions, causing delays and miscommunications. Wingify aims to eliminate these gaps, ensuring that insights directly translate into actions enhancing customer experiences.

Conclusion

The official launch of Wingify marks an exciting new chapter for VWO and AB Tasty, cementing their position as leaders in the experience optimization sector. With a focus on clarity and curiosity, the platform stands ready to elevate customer interactions across digital channels by making every touchpoint relevant and insightful. It remains to be seen how this merger will shape the industry, but one thing is for certain: Wingify is prepared to lead the charge in digital experience optimization.

The newly branded website can be visited at wingify.com.