#United States #Austin #Marriott Bonvoy #W Hotels #Austin City Limits

W Austin's Transformation: A Celebration of Music and Nature

W Hotels, a dynamic member of the Marriott Bonvoy portfolio, has recently completed a significant transformation of its Austin location, the W Austin. Known as a pivotal cultural center for adventurous and vibrant travelers, this hotel is now more than just a place to stay; it’s an immersive experience celebrating Austin’s rich musical heritage and stunning natural beauty.

Design Inspired by Austin’s Essence

At the heart of this transformation lies an intricate design that pays homage to Austin, famously dubbed the 'Live Music Capital of the World.' George Fleck, Senior Vice President of W Hotels, emphasizes that the W Austin reflects the lively spirit and character of the city, capturing the energy synonymous with its thriving music scene and local culture.

The revamped Living Room, which serves as the hotel lobby, stands out with a striking gold bar design inspired by the graceful curves of a trumpet. This multifunctional space transitions seamlessly from a serene daytime lounge to a lively nightlife hotspot, featuring musical performances by local artists, underscoring W Austin’s commitment to celebrating the vibrant music scene.

Elevated Room Experience

W Austin’s accommodations have also been meticulously redesigned. The hotel boasts 251 unique guest rooms, including 32 luxurious suites that aim to immerse guests in the spirit of the city. Each room showcases rich textures, bold colors, and sweeping views of Lady Bird Lake, reminding visitors of Austin's natural charm. Elements such as hardwood floors and artwork that highlights local music venues create a relaxing and culturally resonant atmosphere.

Notably, one of the highlights among the premium suites is Penthouse I, renowned as downtown Austin's largest accommodation. It features expansive views and opulent amenities, making it an ideal choice for gatherings or a luxurious getaway.

Culinary Delights

Culinary innovation shines in the new dining experiences offered at W Austin. The hotel welcomes the Serenade American Brasserie, led by Chef de Cuisine Johnny Ray Stinebaugh. The menu prioritizes locally sourced ingredients and highlights classic brasserie techniques with exciting additions like Duck Confit and Blue Crab Benedict, which take inspiration from the region's culinary diversity.

Furthermore, the 2nd Roast coffee shop caters to early risers with artisan coffee from a renowned local roaster complemented by delectable pastries crafted by expert chefs. Meanwhile, the exclusive Blue Room cocktail bar presents a sophisticated ambience with expertly curated cocktails that allow guests to unwind in an intimate setting.

A Premier Destination for All

Mark Fioravanti, President and CEO of Ryman Hospitality Properties, expresses excitement at how the transformation of W Austin merges seamlessly with nearby attractions. By linking to the adjacent ACL Live at the Moody Theater, W Austin has positioned itself as a central hub for music enthusiasts and travelers alike.

Joanna McCreary, General Manager of W Austin, adds that the hotel’s unique design is a tribute to Austin’s illustrious history of live music and artistic expression. This endeavor aims to foster a welcoming environment where locals and visitors can gather, enjoy live music, and savor exceptional culinary experiences while connecting with the city’s vibrant energy.

W Austin stands not just as a hotel but as an essential gateway to truly experience the authentic Austin lifestyle. Situated within the 2nd Street District and close to scenic Lady Bird Lake, W Austin offers guests unparalleled access to what makes this city uniquely captivating.

To learn more about this refreshing stay or to make a reservation, head to the W Austin website and follow their social media for updates on events and promotions.

Conclusion

As W Hotels undergoes a brand evolution to meet contemporary expectations of luxury lifestyle, W Austin’s remarkable transformation illustrates a commitment to quality and cultural immersion. This endeavor positions W Austin firmly as a destination for those looking to explore, relax, and enjoy what Austin has to offer – both day and night.