Star Alliance International Corp. Transitions to NoHo, Inc. to Boost Shareholder Value
Star Alliance International Corp. Sells Assets to NoHo, Inc.
On July 10, 2025, Star Alliance International Corp. (OTC: STAL) announced the successful closure of its asset sale to NoHo, Inc. (OTC: DRNK). In return for their assets, STAR received shares of NoHo's publicly traded stock. This strategic transaction comes as a significant turning point for STAR and its shareholders.
A Strategic Move for Shareholders
The exchange of assets for shares not only provides immediate liquidity for STAR but also sets the stage for a novel ownership structure. STAR shareholders will receive dividends in the form of DRNK shares, thereby establishing a stake in both companies. This transition is seen as a beneficial step amid the regulatory and financial challenges that STAR encountered in 2024.
Anthony Anish, CEO of STAR, who has now assumed the CEO role at NoHo, emphasized the rationale behind this decision. Despite attempts to secure funding through a substantial credit facility, the company faced a series of setbacks, including regulatory rejections and delays in financial reporting that hindered progress. The shift of assets to NoHo emerged as a viable solution to circumvent these constraints while focusing on shareholder interests.
Challenges Faced by STAR
In the preceding year, STAR endured significant regulatory hurdles, including the rejection of its 2023 and 2024 audits by the SEC. These challenges necessitated a reclassification that affected the company’s trading status, moving it from OTC Pink to the expert market. Such developments prompted STAR to reassess its operational strategies.
With the switch to NoHo, STAR aims to leverage its DRNK holdings while seeking approval for a 15C-211 filing with FINRA. This could open further avenues for growth and investor engagement, particularly in a more liquid market environment.
Leadership Changes and Future Focus
In conjunction with this transaction, STAR also anticipates new board member appointments at NoHo, reinforcing the leadership team to drive forward both ongoing and upcoming initiatives. The shared vision emphasizes increasing shareholder value, ensuring that the company's commitments remain steadfast during this transition.
Richard Carey, Chairman of STAR, remarked on this pivotal juncture. He affirmed the company’s dedication to restoring trading status while concurrently enhancing asset value through their new stake in NoHo. This dual focus aims to not only stabilize the company during this challenging period but also to chart a path towards future growth and operational sophistication.
About Star Alliance International Corp.
Founded in 2014 and incorporated in Nevada, Star Alliance International Corp. is a diversified holding company committed to providing long-term shareholder value. With this recent transition to a strategic partnership with NoHo, STAR continues to focus on transparency and operational excellence as it seeks to set a robust foundation for future endeavors.
As STAR embarks on this new chapter, stakeholders remain cautiously optimistic. The company's determination to navigate challenges head-on while capitalizing on new opportunities marks a promising beginning for both Star Alliance and NoHo; indeed, the intersection of these two companies could unfold exciting possibilities in the days ahead.