#USA #San Francisco #FERMÀT #Product Discovery #AI Search Tool

FERMÀT's Groundbreaking AI Search Commerce Engine

Introduction
In a significant development for the retail sector, FERMÀT Commerce has launched its pioneering AI Search Commerce Engine. This innovative platform is explicitly tailored to assist retail brands in capturing AI-driven search traffic from increasingly popular tools like ChatGPT, Claude, and Gemini. With more than a billion users interacting weekly with AI interfaces to discover products, this launch aims to bridge a crucial gap in the evolving e-commerce landscape.

Enhancing Brand Visibility
FERMÀT’s AI Search Commerce Engine focuses on empowering brands to monitor their visibility and generate meaningful, shoppable content that enhances product discovery across leading AI platforms. The tool features three primary capabilities:

• - Monitor Prompts: This allows brands to identify high-value AI prompts by analyzing SEO data, marketing signals, product catalogs, and consumer reviews to understand what customers are seeking.
• - Generate First-Party Content: The engine autonomously crafts brand-owned and shoppable content tailor-made for natural language prompts. This content is hosted on the brand’s domain, significantly enhancing their online presence.
• - Measure Visibility: Retailers can track which types of content attract visibility and conversions, providing detailed insights via citation-level attribution and competitor benchmarking.

Real-Time Analysis and Optimized Conversion
The platform boasts a real-time analysis capability that examines shopper queries and site inventory, thereby creating customized product funnels designed to enhance conversion rates. An example includes a tailored recommendation flow for clean beauty products, like vitamin C serums, showcasing its versatility across various market sectors. With the growing prevalence of AI assistants as new search engines, ensuring brands can be part of these recommendations is crucial for success.

Adapting to a Changing Search Landscape
As traditional search behavior shifts significantly, brands face new challenges. Research indicates that more than half of Google searches now conclude without a click, prompting a predicted 25% decline in traditional search engine usage by 2026. With consumers increasingly relying on AI for product recommendations, many brands lack insight into these interactions. According to FERMÀT's co-founder, Rishabh Jain, the question now isn't merely about attracting clicks but transforming these AI discovery moments into tangible sales.

Enterprise-Grade Solution for Enhanced Discovery
FERMÀT's latest offering is a holistic solution that integrates various aspects of the shopping experience. The AI Search Commerce Engine follows structured data standards, including JSON-LD schema markup and meta tag management, ensuring optimization across all major AI platforms.
Early results from brands already using the engine have shown a remarkable 2x increase in visibility for high-intent product categories. Additionally, shoppable articles generated by FERMÀT have been cited in user searches on ChatGPT, leading to direct conversions attributed to the content developed with the engine.

Launch Offer and Future Insights
To encourage adoption, FERMÀT is offering a special launch promotion that includes free access for the first six months for qualifying brands. This offer covers important features like prompt tracking and creation of shoppable content, further promoting the evolution of AI in e-commerce. Early adopters can comment ‘AI Search’ on FERMÀT's LinkedIn announcement to claim their offer, with additional incentives for the first 100 respondents.

Conclusion
As the landscape of digital commerce evolves, FERMÀT showcases that brands must pivot quickly to adopt content optimized for AI answer engines. This innovative AI Search Commerce Engine is not just a tool but a comprehensive strategy that aims to redefine product discovery and conversion rates for retail brands in the era of AI-driven consumer behavior. For more details on FERMÀT and its offerings, head to www.fermatcommerce.com.