HaruYoshi Group Launches Exclusive High Jewelry Resale Venture

HaruYoshi Group's New Chapter in High Jewelry

HaruYoshi Group, established in February 2021, has successfully made a name for itself in the upscale watch resale sector, achieving impressive cumulative sales of 235.6 billion yen over three periods. Building on this success, the company is now venturing into the high jewelry market, representing some of the most prestigious maisons globally.

Overview of the New High Jewelry Resale Initiative

The newly launched business will exclusively handle pieces from five elite jewelry houses: HARRY WINSTON, GRAFF, TIFFANY & CO., BVLGARI, and CARTIER. These brands are highly coveted among jewelry enthusiasts and connoisseurs around the world. HaruYoshi aims to provide an unparalleled experience by ensuring that every piece offered is authentic and supported by a verification guarantee from their specialized in-house team. The company’s motto is to deliver only the highest quality, a commitment that sets it apart in the high-end jewelry resale landscape.

Why High Jewelry Now?

Recent years have seen a changing perception of jewelry. No longer just items of adornment, fine jewelry is increasingly viewed as a stable asset. With this shift, there has also been a rise in secondhand markets, raising consumer concerns regarding imitation and poor-quality products. Recognizing these market trends, HaruYoshi Group believes it is crucial to define not only what they offer but also what they intentionally exclude. By concentrating on these five esteemed brands and guaranteeing authenticity, the company enhances customer confidence, allowing buyers to engage with genuine items without hesitation.

Three Key Points of the New Business

1. Exclusivity in Offerings: Only the world's leading high jewelry maisons are represented. HaruYoshi carefully selects only the most recognized brands in the luxury sector, ensuring clients receive the best in the market.
2. Authenticity Assurance: Each item in the collection comes with a guarantee of authenticity. The expertise and evaluation techniques developed through their luxury watch business will be applied in this jewelry endeavor, assuring customers that every piece is legitimate.
3. Uncompromising Quality: HaruYoshi sets stringent standards for condition, brilliance, and accompanying accessories, ensuring that only the most exquisite pieces meet their criteria for inclusion.

Expertise Proven through Watches

Since launching its brand acquisition business in June 2022, HaruYoshi Group has utilized its unique evaluation expertise and pricing strategies, combined with a social media-focused online marketing approach, to achieve remarkable growth. They've successfully managed high-end watch brands such as ROLEX, PATEK PHILIPPE, AUDEMARS PIGUET, and others. This success is now being channeled into the high jewelry segment, where they will replicate their discerning eye for value and commitment to customer trust.

A Message from Leadership

HaruYoshi Group's President, Toru Yoshiyama, emphasizes the company's philosophy: "We have maintained a commitment to delivering 'authentic items at their rightful value' through our watch business. The same principle applies to our jewelry venture. By focusing on these five premier maisons, we are committed to providing the highest quality and assurance, creating a space where our customers can discover lifelong jewelry with complete trust."

As HaruYoshi Group embarks on this new journey, they invite you to explore their exclusive collection and experience the elegance of these iconic luxury brands.