#Japan #Yokohama #BOTANIST #YOLU #and Habit

Exciting New Store Opening: BOTANIST Factory / and Habit

On June 20, 2025, a highly anticipated dual-brand shop named BOTANIST Factory and and Habit will officially open at Mitsui Outlet Park Yokohama Bay Side. This marks the debut of I-ne's renowned beauty brands in the Kanto region. With a commitment to promoting a botanical lifestyle and providing quality beauty care products, this new store promises to be a haven for beauty enthusiasts.

About I-ne's Brands

I-ne, based in Chuo-ku, Osaka, has gained recognition for its diverse portfolio of beauty brands, including the botanical lifestyle brand BOTANIST, night-time beauty care brand YOLU, and minimalist beauty appliance brand SALONIA. The BOTANIST Factory and and Habit shop will combine all these brands, presenting a wide selection of beauty products tailored to various lifestyles.

Unique Concept of the Store

The BOTANIST Factory aims to create an environment where plants and people coexist harmoniously, promoting sustainable practices and eco-friendly products. The store will feature furniture made from thinning wood sourced from Kanagawa's forests, allowing visitors to enjoy a calming atmosphere filled with the fragrance of cedar. This approach aligns with the Sustainable Development Goals (SDGs), specifically focusing on responsible consumption and waste reduction. As part of this initiative, the store will offer special pricing on seasonal and discontinued products to minimize waste.

The concept behind and Habit is to provide items that enrich everyday living. These products focus on simplicity in function, unobtrusive design, and a commitment to environmental sustainability. And Habit aims to enhance the quality of life by offering items that are both comforting and beautiful, ultimately fostering a nurturing relationship with their customers.

Store Features

At this unique dual-store, customers can expect:

• - A wide range of popular BOTANIST products, including shampoos, conditioners, and body soaps at special prices.
• - Interactive experiences such as scent testers and personalized consultations to find the ideal hair care solutions.
• - A self-salon space allowing customers to try out various items, including SALONIA’s beauty appliances, hair oils, and skincare products.

Grand Opening Specials

To celebrate the grand opening, the following exclusive offers will be available:

• - A limited-edition hair care set that includes a BOTANIST original mirror made from eco-friendly bamboo material. Only 100 sets will be available!
• - A special promotion on YOLU's hair care set, offered at a remarkable 50% off for June only (available while supplies last).
• - An original tote bag from BOTANIST will be gifted with every purchase for the first 200 customers.
• - A sample sachet of shampoo and conditioner will be given to all walk-in customers, limited to the first 500 guests.

Store Information

• - Name: BOTANIST Factory / and Habit
• - Location: 2nd Floor, Block A, Mitsui Outlet Park Yokohama Bay Side, Kanagawa, 236-8666, Japan
• - Phone Number: 045-349-2232
• - Business Hours: 10:00 AM - 8:00 PM

Conclusion

The opening of BOTANIST Factory and and Habit is set to be an exciting event for beauty lovers, offering premium products at attractive prices while adhering to eco-friendly practices. Make sure to visit this remarkable new venue and discover what I-ne's brands have to offer.