Hiroshima Brand Shop TAU Reveals Top 10 Hits of 2025!
Hiroshima Brand Shop TAU is a treasure trove of authentic Hiroshima products, conveniently located in Tokyo's bustling Ginza district. Spanning four floors from basement to the third level, this shop showcases around 2,000 varieties of local goods, including exquisite food options, traditional crafts, and professional sports memorabilia. It has achieved remarkable annual sales exceeding 900 million yen, securing its position as the second-best antenna shop in annual revenue in Tokyo. This status was highlighted in the 2025 hit ranking announcement, revealing the popularity and appeal of Hiroshima's flavors and culture.
The 2025 hit ranking identifies the top-selling items from January to October, reflecting consumer preferences and trends. Once again, the top three products have shown unwavering popularity, while some first-time entries in the rankings have also emerged, reflecting the evolving tastes of consumers. For anyone curious about savoring Hiroshima's culinary delights, this ranking serves as a valuable reference for discovering favorites to try in-store.
1. Hassaku Daifuku (Hassaku Sweet Rice Cake)
- Price: 280 yen (tax included)
- Description: With over 75,000 units sold, this immensely popular sweet encases the tartness of Hassaku fruit within a soft white bean paste and mandarin mochi skin. The perfect balance between the sweetness of the bean paste and the tang of the fruit ensures a chewy and juicy delight loved by many.
- Availability: Limited to 10 pieces per person per purchase on Tuesdays from 3 PM onwards during the season from October to early June.
2. Nama Momiji (Fresh Maple Leaf Cake)
- Price: 160 yen (tax included)
- Description: Since its debut in 2009, this fresh twist on the traditional momiji manju has captivated consumers with its unique chewy texture. Made without wheat flour, the innovative batter utilizes a blend of rice flour, glutinous rice flour, and egg mixture.
3. Umaidegans (Hiroshima-style Fish Cake)
- Price: 324 yen (tax included)
- Description: This beloved soul food from Kure City has gained nationwide popularity since its inception in 1950. Featuring distinctive ingredients like original fish paste, chili peppers, and onions, its unique spiciness appeals to both residents and visitors alike for snacking or pairing with drinks.
Beyond the top three, the rankings include both returning champions and new entrants, illustrating broad consumer interest:
4. Kakigoya’s Bottled Oysters
5. Kiryoka (To-youka)
6. Chirimen from Kurahashi Island
7. Setoda Lemon Cake
8. Hassaku Jelly from Innoshima
9. Konnyaku with Fish Roe
10. Crispy Senchi Meat Snacks
Additionally, the shop also presents a lineup of seasonal specialties that may not have made the ranking but are perfect for enjoying during the cold winter months or the upcoming New Year festivities. Among these is a highly recommended canned version of the cherished "Dote Nabe", or pot stew, allowing customers to easily recreate the famous dish at home.
Located at 1-6-10 Ginza, Chuo Ward, Tokyo, TAU operates with business hours from 10:30 AM to 8:00 PM (varies by floor). For authentic Hiroshima experiences or to purchase local specialties, be sure to check out the TAU official website and online store for convenience. Whether you're exploring Tokyo or simply wish to savor Hiroshima's specialties at home, TAU offers a fantastic culinary journey worth embarking on.
The 2025 hit ranking identifies the top-selling items from January to October, reflecting consumer preferences and trends. Once again, the top three products have shown unwavering popularity, while some first-time entries in the rankings have also emerged, reflecting the evolving tastes of consumers. For anyone curious about savoring Hiroshima's culinary delights, this ranking serves as a valuable reference for discovering favorites to try in-store.
Rank Overview
1. Hassaku Daifuku (Hassaku Sweet Rice Cake)
- Price: 280 yen (tax included)
- Description: With over 75,000 units sold, this immensely popular sweet encases the tartness of Hassaku fruit within a soft white bean paste and mandarin mochi skin. The perfect balance between the sweetness of the bean paste and the tang of the fruit ensures a chewy and juicy delight loved by many.
- Availability: Limited to 10 pieces per person per purchase on Tuesdays from 3 PM onwards during the season from October to early June.
2. Nama Momiji (Fresh Maple Leaf Cake)
- Price: 160 yen (tax included)
- Description: Since its debut in 2009, this fresh twist on the traditional momiji manju has captivated consumers with its unique chewy texture. Made without wheat flour, the innovative batter utilizes a blend of rice flour, glutinous rice flour, and egg mixture.
3. Umaidegans (Hiroshima-style Fish Cake)
- Price: 324 yen (tax included)
- Description: This beloved soul food from Kure City has gained nationwide popularity since its inception in 1950. Featuring distinctive ingredients like original fish paste, chili peppers, and onions, its unique spiciness appeals to both residents and visitors alike for snacking or pairing with drinks.
Beyond the top three, the rankings include both returning champions and new entrants, illustrating broad consumer interest:
4. Kakigoya’s Bottled Oysters
5. Kiryoka (To-youka)
6. Chirimen from Kurahashi Island
7. Setoda Lemon Cake
8. Hassaku Jelly from Innoshima
9. Konnyaku with Fish Roe
10. Crispy Senchi Meat Snacks
Additionally, the shop also presents a lineup of seasonal specialties that may not have made the ranking but are perfect for enjoying during the cold winter months or the upcoming New Year festivities. Among these is a highly recommended canned version of the cherished "Dote Nabe", or pot stew, allowing customers to easily recreate the famous dish at home.
About Hiroshima Brand Shop TAU
Located at 1-6-10 Ginza, Chuo Ward, Tokyo, TAU operates with business hours from 10:30 AM to 8:00 PM (varies by floor). For authentic Hiroshima experiences or to purchase local specialties, be sure to check out the TAU official website and online store for convenience. Whether you're exploring Tokyo or simply wish to savor Hiroshima's specialties at home, TAU offers a fantastic culinary journey worth embarking on.
Topics Consumer Products & Retail）
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