#Japan #Tokyo #Face Powder #Beauty Cosmetics #S G Bellecre

The Beloved S G Bellecre Yellow Face Powder TB Returns

In response to overwhelming demand from fans, the much-missed S G Bellecre Yellow Face Powder is making a triumphant return. Originally released in 2001 and adored by many, this essential cosmetic product was discontinued in 2022, leading to heartfelt pleas from customers eager for its revival. On September 10, 2026, the rejuvenated version, known as the S G Bellecre Yellow Face Powder TB, will be available at the Kagayaku Cosmetics official online store and selected cooperative organizations.

A Camouflage for Mature Skin

The fine, yellow powder is specifically designed to address issues like age spots, dullness, and redness, providing an immediate covering effect that enhances the skin's natural radiance. Whether it's a finishing touch to your morning routine or a quick touch-up during the day, a simple application can achieve an even, luminous complexion.

Responding to Customer Sentiment

The revival of this cherished product is not merely an act of nostalgia but a deliberate response to customer demand. After its discontinuation, calls for its return flooded into the customer service department of Willumina, indicating a deep-seated affection for something that is irreplaceable. The sentiment was clear: "We miss it, and no other product can compare!"

Recognizing how much this product meant to consumers, Willumina embarked on a revival project, enhancing it with improved moisture retention properties and usability. As a result, the new design not only recaptures the original spirit but also offers solutions for the modern challenges of maintaining hydrated and healthy adult skin.

Product Features

The S G Bellecre Yellow Face Powder TB is competitively priced at ¥2,410 (including tax) and comes with several standout features:
1. Instant Coverage for Flaws: The yellow pigment in the powder effectively covers uneven skin tones, age spots, and redness, providing a flawless finish without the heavy feel of traditional makeup.
2. Hydration and Long-Lasting Wear: Infused with two types of beauty oils and botanical extracts, this powder is engineered to blend seamlessly with the skin. This formulation ensures it stays put through sweat and activity, maintaining a light, airy feel.
- Beauty Oils: Squalane and jojoba seed oil for moisture.
- Botanical Extracts: Aloe vera leaf extract and artichoke leaf extract for added hydration and clarity.
- Clear Keep Powder: Made with synthetic mica to maintain a fresh look.
3. Ease of Use: The puff applicator has been redesigned to be thicker and easier to handle, offering a convenient solution for makeup applications. Even beginners will find it easy to achieve a natural look, making it suitable for quick morning routines or touch-ups throughout the day.

This product is free of fragrance, mineral oil, parabens, and alcohol, making it a gentle option for sensitive skin.

The Vision Behind Willumina

Established in 1984 as a division of Nichimen (now Sojitz Corporation), Willumina has built a reputation as a leading vendor of cosmetics within consumer cooperatives. With a focus on safety and reliability, the company provides a wide range of products, including cosmetics, hair care, and health supplements. As a pioneer in femcare products within Japan, like its Ibiza Beauty brand, Willumina is committed to empowering women and supporting their unique beauty journeys.

Corporate Leadership

At the helm of this revival is CEO Shiona Yukimura. With a rich background in e-commerce and digital marketing, she is dedicated to meeting the expectations of modern consumers and driving the company's vision towards a more inclusive and well-being-focused beauty industry.

Where to Purchase

Individuals interested in trying the S G Bellecre Yellow Face Powder TB can find it at Kagayaku Cosmetics, along with popular platforms such as Amazon, Rakuten, and Yahoo Shopping starting from the launch date.

Willumina is also actively seeking participants for its monitor program, allowing consumers to contribute to the future of product development through surveys and feedback, thus involving them in the journey of creating beloved cosmetic items. For more information, visit here.

The S G Bellecre Yellow Face Powder TB isn't just returning; it's evolving to meet the needs of today's skincare enthusiasts and is sure to become a staple in every makeup bag once more.