Chipotle Revives the 'Tatted Like a Chipotle Bag' BOGO with Swae Lee for March 13th

Chipotle Brings Back the Exciting 'Tatted Like a Chipotle Bag' BOGO Promotion

In a delightful fusion of food culture and tattoo artistry, Chipotle Mexican Grill is once again celebrating its devoted customers with a unique promotion dubbed 'Tatted Like a Chipotle Bag.' This event, taking place on Friday, March 13 from 3 PM to 4 PM local time, invites fans adorned with any form of tattoo—be it permanent, temporary, or even drawn on—to enjoy a Buy-One-Get-One (BOGO) offer spanning all participating Chipotle locations across the U.S., Canada, U.K., France, and Germany.

This exciting campaign was inspired by the widespread meme culture surrounding tattoos and the iconic designs found on Chipotle’s takeaway bags. The idea harkens back to the charismatic street art dating back to the 2019 professional football championship halftime performance that ignited comparisons of a famed performer's tattoos with Chipotle's bag designs. Since then, this buzz has spiraled into a spirited celebration of fans showcasing their love for the brand—both online and off.

To elevate the festivities, Chipotle has partnered with American hip-hop sensation Swae Lee, known for hits such as 'Black Beatles' and 'Unforgettable.' Swae Lee stepped into the creative role, collaborating on a limited-edition temporary tattoo flash sheet that fans can snag exclusively at a designated Chipotle location in Midtown Miami, specifically at 3201 N. Miami Ave.. This collectible artwork, available while supplies last during the promotional hour, reflects the bold and passionate aesthetics that resonate with the Chipotle community.

As stated by Stephanie Perdue, Chipotle's Interim Chief Marketing Officer, “What started as an internet meme became a real-world expression of fandom for our brand.” This sentiment showcases Chipotle’s keen insight into connecting with its customer base, particularly those who are passionate about self-expression through body art. The company aims to build deeper connections within the tattoo community through this innovative promotional strategy.

On top of celebrating tattoos, the collaboration is in line with a wave of nostalgia, especially as Gen Z savors their throwbacks to 2016, wanting to recreate those memorable moments. Chipotle and Swae Lee aim to resonate with this nostalgia, revisiting elements that are significant to their fans through campaigns that will be revealed on Chipotle’s Instagram channel leading up to the event day.

The BOGO offer will allow customers—who showcase tattoos in any artistic form—to enjoy equal or greater value menu items at no additional cost. This promotion is exclusive to in-house dining during the specified hour—stressing the communal vibe of the dining experience that Chipotle fosters.

In addition to robust sales figures previously recorded from past promotions, Chipotle stands committed to continuous innovation in its marketing approaches. The last iteration of this campaign, held on June 13, 2025, saw remarkable sales spikes, affirming the enthusiastic response from tattooed patrons.

Don't miss out on this unique chance to express your love for Chipotle through body art, fun memories, and delicious meals. Make plans to visit a participating Chipotle restaurant during their exclusive BOGO hour—a truly memorable occasion awaits!

To learn more about Chipotle and this exciting event, please visit Chipotle's official website. With each burrito, bowl, or order, you'll not only satisfy your cravings but also be part of a vibrant community that celebrates culinary creativity and individual expression.