Poolwerx Appoints Marla Mock as COO to Drive Future Expansion Strategy

Poolwerx Welcomes New Chief Operating Officer

In a significant move for its U.S. operations, Poolwerx, the largest global franchise pool service brand, has announced the appointment of Marla Mock as its new Chief Operating Officer (COO). This strategic decision reflects Poolwerx's commitment to driving future growth and enhancing its operations as it expands its presence across the United States.

Marla Mock joins Poolwerx with an impressive resume, having held key leadership positions at several distinguished home service brands, including ServiceMaster, Rainbow Restoration, Aire Serv, and Molly Maid. Her extensive experience has been recognized for improving franchise operations, boosting overall performance, and forging strong, trust-based relationships with franchisees.

Steve Greenbaum, Executive Director of Poolwerx, expressed confidence in Mock's leadership, stating, "Poolwerx is entering an exciting phase of growth across the U.S., and Marla brings the experience and expertise we need to scale the right way." He emphasized her proven track record in supporting franchise owners and building high-performing teams as instrumental to the company's future success.

Poolwerx is excited about this new chapter. Mock's mission will be to champion franchise partners while delivering operational excellence. She firmly believes in the importance of enabling franchisees to feel supported and empowered for long-term success. Mock stated, "I'm thrilled to join Poolwerx at such a pivotal moment in its U.S. expansion. What drew me to Poolwerx is the company's genuine commitment to its franchise system, and I look forward to working alongside this talented team to help every owner feel confident and equipped as we grow together."

This leadership change comes as Poolwerx accelerates its growth strategy. With territories still available across the country, the company is on the lookout for entrepreneurial-minded franchise candidates, particularly those who are growth-oriented and possess a desire to build and operate multiple units, as well as veterans eager to enter the franchise world.

As the world's largest franchise network for pool and spa maintenance, Poolwerx was established in 1992 and has continuously expanded its reach. With a service network comprising over 185 retail stores and more than 700 service vehicles across over 350 territories, Poolwerx is well poised for further growth under Mock's guidance. Their offerings include specialized services such as water testing, cleaning, maintenance, repairs, and equipment installations, catering to both residential and commercial clients.

As Poolwerx continues its journey of expansion in the competitive pool service market, the appointment of Marla Mock as COO signals a strong commitment to franchisee success and operational effectiveness. For those interested, more information about Poolwerx and franchise opportunities can be found on their website.

For further inquiries, Poolwerx can be contacted through their media representative, Maddy Reda, at Franchise Elevator PR. This evolution in leadership underlines the brand’s proactive approach to ensuring long-term success and exceptional support for all franchise partners.