#United States #Miami #Performance Marketing #CapyFast #Bidwise

CapyFast and Bidwise Form Strategic Partnership

In a landmark announcement at PI Live US, two key players in their respective fields have come together to reshape the payment landscape in the performance marketing industry. CapyFast, known for its embedded payment solutions tailored for digital commerce, has joined forces with Bidwise, a prominent performance marketing platform, to create a strategic partnership set to revolutionize payment cycles.

A Game-Changer in Payment Processes

This partnership comes with an impressive financial backdrop, as the agreement formalized in a Memorandum of Understanding estimates over $40 million in payment volumes will flow through CapyFast. This substantial figure represents not only a lucrative opportunity for CapyFast, but it also promises millions in available working capital for Bidwise, allowing for enhanced operational agility.

Oleg Chanchikov, CEO of CapyFast, emphasized the necessity of this partnership by recognizing the pain points prevalent in the industry: "The performance marketing sector is driven by results; however, legacy payment cycles have frequently hindered growth. Our goal at CapyFast is to eliminate these barriers. We have established the necessary infrastructure to facilitate real-time liquidity and embedded funding. Our collaboration with Bidwise will empower numerous businesses to leverage these capabilities for their growth."

Bidwise also stands to gain significantly from this alliance. According to Simon Vielma, CEO of Bidwise, the company invests millions each year in media buying to drive growth and acquire customers for their partners. This partnership will not only grant access to flexible financing solutions but is also projected to expedite their scalability efforts, enhancing efficiency across operations.

Bridging the Gap in Payment Efficiency

The newly formed partnership is set to introduce critical changes that will augment Bidwise's financial agility and presence in the market:

• - Real-Time and Cross-Border Payouts: Bidwise and its partners will experience vastly improved payment efficiency with reduced costs, enabling faster transactions.
• - Access to Working Capital: With a flexible working capital structure, Bidwise is poised to improve its liquidity position.
• - Enhanced Risk Management: The incorporation of CapyFast's proprietary scoring and payment intelligence will bolster risk management systems, safeguarding investments.
• - Infrastructure Roadmap: A strategic plan is in place for scaling infrastructure, with initial rollout phases expected to commence in Q3 2025, culminating in full deployment by Q1 2026.

This strategic partnership reflects a burgeoning trend at the intersection of fintech and adtech, where modern financial infrastructures are becoming critical to enhancing platform scalability and ensuring user trust. In an era where seamless transactions and quick access to liquidity can define the success of marketing initiatives, this collaboration promises to align perfectly with the needs of today’s digital commerce landscape.

As the partnership unfolds, stakeholders within both companies and the performance marketing industry will be keenly watching how this integration evolves and the impact it has on the overall market. By harnessing the strengths of both CapyFast and Bidwise, businesses stand to not just adapt, but thrive in a rapidly changing financial ecosystem.

Conclusion

The partnership between CapyFast and Bidwise marks a significant move towards innovating payment solutions in performance marketing. With both companies committed to enhancing their services and operational efficiency, this collaboration is anticipated to set new standards in the industry.