#United States #Birmingham #Advertising #Porter Capital #Dealer Alchemist

Porter Capital Backs Dealer Alchemist with Strategic Financing

In a significant move within the advertising technology sector, Porter Capital, based in Birmingham, Alabama, has extended a critical $3 million credit facility to rapidly expanding Dealer Alchemist, an automotive advertising firm located in Colorado. Known for its innovative solutions for automotive dealerships, Dealer Alchemist excels in website creation and customer acquisition, positioning itself among the top 3% of Google advertising partners for 2025.

Despite a strong financial background and a solid client base, Dealer Alchemist encountered unexpected financing issues following the acquisition of another business. This transition altered their legal status, causing complications that rendered them ineligible for their existing Small Business Administration (SBA) loan. The move to mid-tier financing proved challenging, as traditional lenders regarded the company as high risk, creating hurdles despite its solid credit rating and multiple appearances on the Inc. 5000 list, which recognizes America’s fastest-growing private companies.

Faced with the pressing need for short-term financing to bridge the gap between the expired SBA loan and future bank credit, the team at Dealer Alchemist received a recommendation from a banker at one of North America's top ten banks to partner with Porter Capital. With a strong reputation for tailored financial solutions, Porter Capital stepped in to provide the necessary flexibility and rapid support that Dealer Alchemist required to stabilize its cash flow.

Shean Kirin, the Founder and CEO of Dealer Alchemist, expressed the gravity of their situation, stating, "We were in a tough spot—our business was thriving, yet securing financing on reasonable terms was far more difficult than we ever anticipated." Kirin explained that other lenders viewed their predicament as an opportunity to impose high rates and unfair fees, differentiating Porter Capital as a fair and logical solution during a challenging time.

One of the key hurdles identified by Porter Capital was Dealer Alchemist's prebilling structure, which is often not compatible with typical invoice factoring agreements. Rather than seeking an easy exit, the experts at Porter Capital devised a customized funding solution with specific stipulations to mitigate risk while facilitating the firm's ongoing growth.

Kirin noted how significant the support was during their stressful transition period: "Porter Capital was there exactly when we needed them. The entire process was smooth, efficient, and aligned with our needs." This customized approach ensures that Dealer Alchemist can fuel its growth while making a seamless transition back to traditional financing once the SBA loan has been repaid.

John Cox Miller, Senior Vice President and National Sales Manager at Porter Capital, underscored the company's agility in responding to unique funding needs. He stated, “This deal showcases our ability to act swiftly, think creatively, and deliver effective solutions where traditional financing often falls short.” Miller emphasized that Porter Capital is committed to supporting businesses not just through funding but also in fostering their long-term success, particularly for those navigating transitionary periods.

Founded in 1991 by brothers Marc and Donald Porter, Porter Capital Corporation has established itself as a leading provider of working capital solutions across various industries. With millions funded since its inception, Porter Capital continues to thrive by focusing on personalized service, efficiency, and tailored solutions such as Invoice Factoring and Asset-Based Credit Lines.

For more information about how Porter Capital can support your business needs, contact them at 1-888-865-7678 or visit their website at www.portercap.com.