#Japan #Nagoya #BAKE INC. #Tokyo Senbei #Senbei Sandwich

Tokyo Senbei's Exciting Arrival in Nagoya

The well-loved rice cracker brand Tokyo Senbei is set to make its mark in the Tokai region with the grand opening of its first permanent store in Nagoya at the Sakae Mitsukoshi department store on December 5, 2025. This new addition marks a significant milestone for the brand, following its successful expansion across Japan.

Tokyo Senbei is unique in its offering, blending traditional Japanese snacks with a contemporary twist. Their signature product, the 'senbei sandwich', features crispy rice crackers made from domestically produced rice that is perfectly complemented by rich and flavorful cream. This innovative creation, along with the charming retro packaging, has garnered widespread acclaim, appealing to a diverse range of customers.

Location and Opening Details

Located directly accessible from Sakae Station, the new store at Nagoya Sakae Mitsukoshi will serve as a go-to spot for both locals and visitors looking for the perfect souvenir or gift. The store promises an extensive selection of beautifully packaged rice snacks, perfect for everyday occasions or special gifting.

To celebrate the opening, the first 100 customers who spend 2,500 yen (tax included) will receive an exclusive original embroidered keychain, designed with the mosaic tile motifs that are iconic to the brand. This charming item is not only a beautiful accessory but also symbolizes good fortune as a beloved good luck charm in Japan.

Special Promotions and Offerings

Store Overview:

• - Name: Tokyo Senbei Nagoya Sakae Mitsukoshi
• - Location: 〒460-8669 Aichi Prefecture, Nagoya City, Naka Ward, Sakae 3-5-1 Nagoya Sakae Mitsukoshi B1F
• - Hours: 10:00 AM to 8:00 PM
• - Closed: In accordance with the building's schedule
• - Opening Date: December 5, 2025

Starting from the opening date, customers will also be treated to a delightful experience with various limited-edition products, including an appealing range of senbei sandwiches that have quickly become a hit.

Featured Products

Among the most notable items is the unique senbei sandwich, available in different flavors such as:

• - Bitter Caramel: A sophisticated treat where the bittersweet caramel flavor pairs perfectly with the crispy cracker, designed for an elevated teatime experience.
• - Praline Chocolate: This option features a delicious chocolate cream infused with caramelized nuts, creating an addictive sweet and salty combination that many find hard to resist.
• - Cheese Maple: A remarkable mix of creamy camembert cheese harmonized with maple sugar, offering a delightful balance of flavors that delights the palate.

In addition, gift sets containing 12 pieces are also available, allowing snack lovers to sample all three enticing flavors. Perfect for gifts or personal indulgence, these sets boast a delightful and unique combination of textures and tastes.

The Brand Philosophy

Tokyo Senbei operates under the motto of blending nostalgia with modern flavors, crafting snacks that elevate traditional rice crackers into something new and adventurous. Their goal is to create a bridge between the past and present while captivating new generations of snack enthusiasts.

With a commitment to quality and a sense of fun in snack design, Tokyo Senbei is ready to make a lasting impression in Nagoya and beyond. Make sure to visit the new store and explore their delicious offerings during this exciting opening season!
For more product details, check out the brand's official website: Tokyo Senbei.

About BAKE INC.

Founded in April 2013 and headquartered in Shirokanedai, Tokyo, BAKE INC. is known for its innovative confectionery brands, which include:

• - BAKE CHEESE TART: Specializing in delightful cheesecakes.
• - CROQUANT CHOU ZAKUZAKU: Renowned for their crispy cream puffs.
• - RINGO: Focused on fresh baked apple pies.
• - And many more!

BAKE INC. continues to diversify its offerings while retaining its commitment to quality and creativity, making it a mainstay in the Japanese snack industry.