SIPMARGS Unveils Exciting Nationwide Launch with Summer of the Serve Campaign

SIPMARGS Expands Its Horizons with Nationwide Launch

In an exciting update for margarita lovers everywhere, SIPMARGS, the renowned ready-to-drink sparkling margarita brand, is taking its refreshing beverages nationwide. With a flavorful blend of tequila blanco, real fruit juice, cane sugar, and sparkling water, SIPMARGS is ready to tickle everyone's taste buds just in time for summer. This significant expansion comes through a new partnership with the widely recognized spirits company, Sazerac, marking a pivotal moment for the brand.

To further cement its entry into the broader market, SIPMARGS is thrilled to announce the launch of its most ambitious campaign to date—Summer of the Serve. This campaign is set to ignite interest and excitement among consumers, featuring social media sensation and entrepreneur, Alix Earle. Known for her charismatic presence and relatable content, Earle's involvement is expected to boost the campaign’s appeal dramatically.

The Summer of the Serve campaign aims to create an atmosphere where everyone feels like a VIP. Accompanying Earle in this creative endeavor are KJ Dillard and the dynamic S.I.P. Servers—which stands for SIPMARGS Important Person. The campaign's driving philosophy is about transforming everyday moments into extraordinary ones, ensuring that whether you’re enjoying a day at the beach, hosting a backyard gathering, or spending time with friends on the water, you feel celebrated with every sip of SIPMARGS.

“Summer of the Serve is all about making even the simplest occasions feel unforgettable,” Earle comments. “As someone who naturally leans towards the extra side of life, this campaign resonates with me. Everyone deserves to enjoy their special moments, whether it be a day at the beach or an afternoon barbecue.”

SIPMARGS' intriguing new flavors—Classic, Mango, Spicy, and Coconut—position them uniquely in the market. With each margarita containing 130 calories and 5% ABV, consumers can indulge guilt-free while enjoying vibrant tastes. Starting July 1, these refreshing beverages will become available in retail locations nationwide, packaged conveniently for summer gatherings at a suggested retail price of $11.99 for 4-packs and $19.99 for 8-packs, not including applicable taxes and fees.

Launching a vibrant digital presence, the campaign will kick off on social media platforms like Instagram and TikTok, where followers can expect engaging content and surprise promotions. The community can look forward to unexpected appearances from Earle and her team in lively settings around New York City, setting the tone for the summer initiative.

Sara Saunders, Chief Marketing Officer at Sazerac, expressed enthusiasm for this latest campaign, stating that it is designed to introduce more consumers to SIPMARGS while staying true to the brand’s premium quality and delightful spirit. “With the help of our S.I.P. Servers, we’re thrilled to welcome more fans into the SIPMARGS family while making every summer moment special,” she said.

In essence, the Summer of the Serve is not just about launching a product; it celebrates the moments that we share, elevating them to feel more festive and memorable. As SIPMARGS paves its way into homes across the country, the brand is redefining what it means to enjoy margaritas in a refreshing, innovative manner. From casual gatherings to grand events, SIPMARGS is poised to be an essential part of summer celebrations.

About SIPMARGS

SIPMARGS brings together the spirit of fun and convenience, offering ready-to-drink sparkling margaritas made from high-quality ingredients. With their commitment to quality, SIPMARGS represents a fresh take on traditional margaritas, bridging the gap between refreshment and celebration. Each sip promises a delightful experience that can be enjoyed anywhere.

About Sazerac

With centuries of history under its belt, Sazerac is revered as one of the world's leading distilled spirits companies, consistently delivering exceptional spirits across a vast array of products. Its heritage indicates a dedication to excellence that extends across various renowned brands.