#Japan #Tokyo #Afternoon Tea #TEA FES #Chai Special

Afternoon Tea Celebrates Tea Day with TEA FES 2025

Afternoon Tea, a prominent brand known for its exquisite tea offerings, is set to host the much-anticipated TEA FES 2025 event, commencing on November 1 and running through November 12. This initiative is in celebration of Tea Day, a time dedicated to appreciating the diverse and rich world of tea.

Founded in 1981, Afternoon Tea excels in curating teas sourced from various global plantations, ensuring a delightful experience through their straight teas and beautifully crafted blends that combine fruits, herbs, and spices. One of their most iconic products, the Assam-based chai, has garnered a loyal following, cherished for its rich, sweet flavor.

New Dessert Chai Creations

This autumn, TEA FES 2025 will introduce three new delightful dessert chai varieties, each designed to celebrate the flavors of the season.

1. Apple Crumble Chai - Priced at 1,100 yen (tax included), this chai features a rich base complemented by cinnamon-tinged apple filling, homemade tea crumble, and a dollop of whipped cream, evoking classic British homemade desserts.

2. Roasted Sweet Potato Maple Chai - Another treat at the same price point, this chai blends a comforting roasted sweet potato puree with maple jelly, creating a delightful dessert chai experience sweetened with gentle notes.

3. Chestnut Cream Chai - This creamy chai, priced at 1,100 yen, combines sweet chestnut puree to deliver a luscious and rich flavor, topped with a special chestnut whipped cream offering a dessert-like taste.

These new chai flavors exemplify Afternoon Tea's commitment to creativity and innovation in their tea offerings, aiming to engage customers and expand the appeal of chai.

Supporting Education through Tea

Aligned with its motto, "A Peaceful Day with Tea," Afternoon Tea is also launching a donation initiative as part of TEA FES 2025. For every limited-edition chai ordered, 20 yen will be donated to ESA Asia, a non-profit organization that supports educational initiatives in India and Bangladesh. This endeavor aims to provide resources and support for children attending St. Mary’s School in Darjeeling, ensuring they receive quality education. Since its inception in 2017, TEA FES has been a platform not only to celebrate the love of tea but also to support community upliftment through charitable contributions.

Exclusive Tea Products

In conjunction with TEA FES 2025, Afternoon Tea will also feature exclusive items, such as Tea for Peace BOX for 5,000 yen. This beautifully designed box, illustrated by artist Mimi Kim, includes seven recommended teas and two limited-edition teas, along with five tea tickets for future use at any Afternoon Tea venue. This box is aimed at encouraging people to explore different types of tea and to make tea-drinking more accessible and enjoyable.

Additional offerings include an assortment of bakery items available for a limited time during the festival, such as the American Muffin with Tea and Apple and Chestnut Quiche Aman, perfect accompaniments to any tea. Both distinct bakery treats promise to strike a chord with fans of complementary flavors.

The Artistic Touch of Mimi Kim

Mimi Kim, a talented illustrator based in Los Angeles, lends her creative flair to the packaging for the TEA FES products. Her designs showcase a blend of warmth and sophistication, reflecting the brand's commitment to high-quality and visually appealing tea experiences.

Where to Find TEA FES 2025 Products

TEA FES 2025 products will be available at Afternoon Tea venues, including Afternoon Tea Tearoom, Afternoon Tea Bakery, and select locations of Afternoon Tea Love and Table. Additionally, online purchases will open at noon on the event's launch day.

Whether a devoted chai enthusiast or a curious newcomer looking to savor autumn-inspired flavors, be sure to visit Afternoon Tea during TEA FES 2025 and indulge in a delightful cup while supporting a meaningful cause.