Japan Navi Organizes FAM Trip to Hamamatsu for Singapore Market

Japan Navi's FAM Trip to Hamamatsu: A Showcase for Singapore

Japan Navi, headquartered in Shibuya, Tokyo, recently collaborated with Hamamatsu City to conduct a FAM trip aimed at the Singapore market from November 25 to 27, 2025. This initiative was linked to events held in August, including the "Hamamatsu Fair" at Isetan Scotts store and the "HAMAMATSU JAPAN EXPERIENCE in Singapore," which aimed to showcase the tourism, culture, and industrial allure of Hamamatsu.

In this endeavor, Japan Navi provided extensive support including the recruitment of influencers, itinerary adjustments, local guidance, and the refinement of social media posts to ensure the seamless execution of the project.

A Unique 2-Night, 3-Day Experience in Hamamatsu

The itinerary included a rich program encompassing sightseeing, cultural experiences, and regional industrial tours in Hamamatsu. Influencers participated in unique activities like the traditional tie-dyeing experience at Nihashi Dyeworks and a Zen vegetarian meal at Hōkō-ji temple. Notably, they had an impromptu meeting with a representative from HUIS, a brand that promotes traditional, high-quality Enshu textiles both domestically and internationally. This was not merely a showcase tourist activity, but a flexible, experiential program that allowed direct engagement with local people and culture.

Main Itinerary Highlights:

- Day 1: Experience tie-dyeing at Nihashi Dyeworks and a Kawaii wagashi (Japanese sweets) making session.
- Day 2: Enjoy a Zen vegetarian meal at Hōkō-ji temple and visit Bentenjima Seaside Park for photo opportunities before staying and dining at Kai Enshu.
- Day 3: Visit HUIS to experience the charm of Enshu textiles, and explore the Unagi Pie Factory, Hamamatsu Flower Park, and get a ride on the Tatenanjiyama Ropeway, rounding it off with the Orgel Museum.

Influencer Impact: Cheesie's Impressions of Hamamatsu

Among the notable influencers invited was Cheesie, who manages the blog "Cheeserland" and boasts approximately 537,000 followers on Instagram. Following the tour, she provided the following feedback:

- "I was astonished by the variety of experiences we managed to fit into just three days."
- "The most memorable part was interacting with the creators and feeling the atmosphere on-site."
- "Hamamatsu is an ideal area for premium travelers from overseas seeking quality experiences while avoiding overtourism."

Her audience echoed the sentiment with comments such as, "I love Hamamatsu and want to visit again" and "I want to include Hamamatsu in my next trip to Japan," showcasing the city’s multifaceted charm and high interest for return visits.

Check out Cheesie's Instagram for more:

Results and Future Prospects of the FAM Trip

During the tour, the influencers visited HUIS, an established textile company featured at the JCC event in August, which resulted in product sales influenced by Cheesie's posts. This initiative not only focused on tourism PR but also demonstrated a model that connects onsite experiences with economic outcomes, embodying Japan Navi's commitment to support the discovery and implementation of local values.

Moving forward, Japan Navi will continue its efforts to bridge tourism, culture, and industry for overseas markets, starting with Singapore and beyond.