#Japan #Tokyo #Ethiopia #FAMIMA CAFÉ #Coffee Support

Supporting Ethiopia’s Future Through Coffee

FAMIMA CAFÉ, operated by FamilyMart, has taken significant steps to enhance its coffee offerings while also supporting coffee-producing nations. Starting from October 14, 2025, this initiative will encompass a donation program aimed at improving educational environments for children in Ethiopia, coinciding with the sales of their popular blends, Mocha Blend and Ice Mocha Blend, across approximately 16,000 FamilyMart locations nationwide, excluding Okinawa.

The program marks the second year of supporting Ethiopia, where the challenges of climate change and crop diseases are increasingly affecting coffee production. FAMIMA CAFÉ's Mocha Blend is crafted from 100% premium-quality beans, with 60% sourced from the Yirgacheffe region of Ethiopia. However, the local farmers are facing dire circumstances including a significant decline in productivity and income, which has a cascading effect on education. Without adequate agricultural knowledge and resources, many producers struggle to sustain their livelihoods, often leading to the abandonment of their farms.

To address these urgent needs, FamilyMart, in collaboration with Itochu Corporation, aims to provide essential educational support to local farmers, promoting sustainable coffee production practices. Previous donations included essential supplies such as textbooks and sanitary products for female students, helping them stay in school and achieve their educational goals. Starting from October 2025, every sale of Mocha Blend and Ice Mocha Blend will contribute one yen towards this noble cause, ensuring that a future generation of Ethiopian children has access to necessary educational resources.

In a recent initiative for International Day of the Girl on October 11, 2025, FAMIMA CAFÉ partnered with local schools in Yergalem, Ethiopia, to empower girls and highlight the importance of education. Local female role models shared their experiences and knowledge with students, fostering inspirational discussions about dreams and the paths to achieve them.

Expanding Support to Coffee Farms

On September 2024, FamilyMart initiated a new program based on the Taskforce on Nature-related Financial Disclosures (TNFD) guidelines, emphasizing sustainable coffee farming. This initiative specifically targets the Yirgacheffe district, supporting the donation of coffee seedlings to enhance existing farms’ yield.

Customers can participate easily through the “FamiPay Good Deeds” campaign from October 9 to November 30, 2025. By using FamiPay at check-out, a portion of sales will fund the seedling donations, enabling customers to contribute directly to the sustainability of Ethiopian coffee farming. Additionally, as part of an ongoing upgrade to coffee machines across stores, the recycling of old machine materials will help fund these support activities, showcasing FamilyMart’s commitment to sustainability.

Quality Coffee with a Purpose

FAMIMA CAFÉ’s Mocha Blend and Ice Mocha Blend are developed in collaboration with world-renowned barista Tetsu Kasutani, focusing on selecting, roasting, and extracting high-quality beans. The Mocha Blend, available for 158 yen (170 yen including tax) for a small size, uses rare Yirgacheffe mocha beans to create a richly flavored cup, while the Ice Mocha Blend has won a gold award for excellent quality at the 2025 Monde Selection.

For FamilyMart, the goal is clear: it aims to be an indispensable part of the community while foster connections that feel like family ties. Through initiatives like these, they are not only serving delicious coffee but also crafting a sustainable future for Ethiopian farmers and the children of their communities.

For more details on the products and how you can participate, visit FamilyMart's sustainability page.