#China #Hisense #Qingdao #MiniLED TVs #Laser TVs

Hisense Dominates The Global Premium TV Market

Hisense, a prominent name in consumer electronics and home appliances, has cemented its status as a leader in advanced display technology. Recent data from Omdia reveals that in the first quarter of 2025, Hisense has achieved the top rank globally in three key categories: over-100 inch TVs, MiniLED TVs, and Laser TVs. This not only showcases the brand's market prowess but also reflects its ongoing commitment to quality and innovation.

Achievements in 100-inch TVs

Hisense secured a remarkable 56.7% share of the global volume in the 100-inch and larger television category. This achievement marks a continuation of their leadership, having ranked first not only in 2023 and 2024 but also for the first quarter of 2025. This dominance is a testament to the brand’s focus on large-screen innovations, catering to a growing consumer demand for immersive viewing experiences.

MiniLED Technology Rising

In the MiniLED TV segment, Hisense has experienced significant growth, capturing 29.3% of the global volume market. This surge highlights the trust consumers have in Hisense’s groundbreaking backlight technologies, underlining the brand’s capability to adapt to and set industry trends.

Laser TV Market Leadership

In the Laser TV arena, Hisense continues to excel, holding a staggering 69.6% market share globally. This marked success extends an impressive streak of six consecutive years at the pinnacle of this market, showcasing Hisense’s unwavering focus on laser technology as a frontier of entertainment innovation.

Strategic Partnerships and Campaigns

Hisense's global strategies encompass more than just technology supremacy; they include forming impactful partnerships. Recently, Hisense was announced as the first official partner for the FIFA Club World Cup 2025™, reflecting its commitment to connecting with sports enthusiasts worldwide. In line with this partnership, the brand launched the global campaign titled "Own the Moment." This initiative aims to merge cutting-edge technology with sports passion, ensuring fans can experience moments of excitement in an unprecedented manner. This marketing strategy underscores Hisense's intent to not only dominate in technology provision but also in sports engagement.

Enhancing Entertainment with Sound

To complement its visual innovations, Hisense has partnered with French audio expert Devialet. This collaboration aims to enhance the sound quality of Hisense products, ensuring a more immersive entertainment experience for users. Audio performance upgrades will be available through software updates, depending on specific models and geographic areas, signaling Hisense's dedication to delivering comprehensive home viewing experiences.

Future Outlook

As Hisense looks ahead, it remains poised to sustain its market momentum in 2025 and beyond. The company was founded in 1969 and has since expanded its reach to over 160 countries, making significant strides in multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense is ranked No. 2 worldwide in total TV shipments for 2022-2024 and retains its position as the No. 1 in the 100-inch and larger TV segment for 2023-2025 Q1.

In conclusion, Hisense not only stands as a leader in the electronics domain but also embraces a comprehensive approach to technology integration in sports and entertainment. With innovation at its forefront, Hisense is indeed transforming how consumers engage with their audiovisual experiences, ensuring they see, feel, and own every moment of excitement.