Geotab Launches the GO Anywhere Asset Tracker Across Europe to Revolutionize Asset Management

Geotab Inc., a renowned leader in connected vehicle and asset solutions, has announced the European launch of its innovative GO Anywhere asset tracker. This rugged, battery-powered tracking device is designed to address the evolving needs of businesses in managing and monitoring critical assets, especially in challenging environments where traditional tracking methods might fail.

A New Era of Asset Management



Launched on June 27, 2025, the Geotab GO Anywhere brings a robust solution tailored for industries such as transportation, shipping, supply chain, mining, construction, and government. This device aims to improve asset visibility and control, thereby enhancing operational efficiency across various sectors. According to Stephano Peduzzi, Vice President of Technology Solutions Operations Europe at Geotab, "Increasing economic pressures have magnified focus on cost-control, and businesses across all industries are seeking opportunities to improve bottom line health for assets." This new asset tracker not only enhances the monitoring of assets but also helps businesses convert potential losses associated with underutilized or lost assets into savings.

Key Features of Geotab GO Anywhere



The Geotab GO Anywhere comes packed with advanced features that cater to real-world demands. Here’s a closer look at what differentiates it from other trackers:

1. Weatherproof and Durable Design - Built to IP68/IP69K standards, the GO Anywhere is engineered for durability in harsh conditions. Whether in a mining operation or an agricultural field, this rugged device can withstand the elements.
2. Flexible Installation Options - The device can be easily mounted using screws or magnets, making it suitable for a wide variety of asset types.
3. Customizable Tracking - Users can configure ping rates for time-based or motion-based updates, providing flexibility in monitoring asset usage.
4. Extended Battery Life - The tracker can operate for up to five years, thanks to intelligent power management and health monitoring features that reduce the need for frequent replacements.
5. Over-the-Air (OTA) Updates - Continuous feature improvements can be made without the need for device replacements, ensuring that users always have access to the latest functionalities.
6. Comprehensive Integration with MyGeotab - The GO Anywhere is fully integrated with the MyGeotab platform, allowing users to view all of their assets and vehicles on a single interface, which streamlines reporting and dashboards.

Expanding into European Markets



Currently, the Geotab GO Anywhere tracker is available in multiple European markets including Austria, Belgium, France, Germany, the Netherlands, Spain, Switzerland, and the United Kingdom. The device's compatibility with regional LTE-M networks ensures reliable connectivity across different locations.

Geotab is committed to empowering fleet efficiency through advanced data analytics and AI, processing over 80 billion data points daily. With a strong customer base that includes Fortune 500 companies and significant public sector fleets, the launch of GO Anywhere is a timely enhancement to their already comprehensive fleet management solutions.

As businesses increasingly recognize the importance of asset management in optimizing operations, the Geotab GO Anywhere tracker represents a strategic advantage in today’s competitive landscape. Its introduction not only fulfills a critical need but sets a new standard for what companies can expect from asset tracking solutions. For more information, businesses can visit Geotab's official website.

Topics Business Technology)

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