AAi Labels & Decals Expands Portfolio with Guaranteed Labels Acquisition

AAi Labels & Decals Expands Its Horizons through Strategic Acquisition



AAi Labels & Decals, a leading company in label production and portfolio of Portrait Capital, has announced its strategic acquisition of Guaranteed Labels, located in Moody, Alabama. This significant move represents the second acquisition for AAi's label platform and showcases its commitment to growing through partnerships with family-owned label converters across North America.

Founded in 1988, Guaranteed Labels has established a strong reputation in the label industry, renowned for its quick responsiveness, technical expertise, and building long-lasting relationships with customers. The synergy between AAi and Guaranteed aims to enhance production capabilities, diversify product offerings, and extend customer outreach.

Lynn Higgs, the Chief Executive Officer of AAi, expressed enthusiasm regarding the acquisition, emphasizing, "Guaranteed has spent nearly four decades earning the trust of its customers by resolving challenges promptly and fulfilling commitments. This is precisely the kind of venture we are eager to support."

Moreover, Scott Noell, the leader at Guaranteed Labels, will continue to serve the clients under the merged organization. He stated, "We built this business one relationship at a time, and I wanted to assure that the next team would treat our customers with the same care we did. Lynn and the AAi team possess a profound understanding of this industry and share our foundational values."

The merger between AAi and Guaranteed is not merely a business transaction but rather a commitment to maintaining a people-first approach in their operations. Justin Burris, Managing Partner at Portrait Capital, echoed this sentiment, stating, "Guaranteed is a natural fit for the platform, reflecting our dedication to prioritizing human connections, and we are eager to collaborate with Scott and invite discussions with other label businesses considering their future path."

About AAi Labels & Decals


Founded in 1969 and based in Jonesboro, Arkansas, AAi Labels & Decals caters to a wide range of clients across North America with custom label and decal solutions designed for safety, compliance, and branding initiatives. With over five decades of industry experience, AAi is distinguished by its unwavering commitment to quality, safety, and innovation. For more information, visit www.labelsanddecals.com.

About Guaranteed Labels


Established in 1988, Guaranteed Labels focuses on delivering a wide array of custom label solutions backed by robust technical support and enduring customer relationships.

About Portrait Capital


Founded in 2022, Portrait Capital is a private equity firm that collaborates with founders and families to create lasting enterprises. The firm specializes in acquiring niche industrial and service-oriented companies, honoring their legacy while providing the necessary resources and expertise to foster growth. With a focus on long-term success and a cooperative approach, Portrait Capital supports leadership, fortifies businesses, and facilitates strategic expansion. Discover more at www.portraitcap.com.

Topics General Business)

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