Itsumo's Live Commerce
2026-04-15 05:50:53

Itsumo Surpasses 10 Billion Yen in Live Commerce GMV Driven by Social Commerce Growth

Itsumo's Remarkable Achievement in Live Commerce



Itsumo, a Tokyo-based company, recently celebrated a significant milestone by surpassing a gross merchandise value (GMV) of 10 billion yen in its live commerce segment as of March 2026. This achievement underlines the company's strong position in the rapidly expanding social commerce landscape, primarily driven by platforms like TikTok Shop.

Background: Driving Forces in Social Commerce



In recent years, the social commerce market has catalyzed a rapid increase in sales, with live commerce taking center stage as a preferred sales method. Itsumo's success in reaching this impressive GMV is attributed to its tailored live commerce app, Peace you LIVE, which has allowed the company to invest early in this burgeoning market to build a supportive infrastructure and accumulate valuable knowledge.

The positive reception of Itsumo's initiatives, particularly following the launch of TikTok Shop, has garnered appreciation from both the market and client companies. This milestone not only represents a notable achievement but also sets the stage for continued growth in the sector.

Future Outlook



Itsumo views this 10 billion yen GMV achievement as just the beginning. The company is committed to providing ongoing support for businesses within the fields of live commerce and social commerce, aiming to foster further growth and development.

Comprehensive Support for TikTok Shop



Itsumo offers comprehensive support services for TikTok Shop, covering everything from store operations to creator marketing. Additionally, Itsumo’s group company, Peace Creation, collaborates with a diverse range of creators to enhance product sales through engaging short videos and live commerce.

Key Support Services Include:


  • - Shop Launch: Comprehensive support for account creation and product registration to facilitate a smooth launch.
  • - Brand Strategy: Planning and managing brand design centered around social media.
  • - Business Strategy Design: Establishing strategic plans that include KPI management, MD, and pricing strategies.
  • - Influencer Support: Facilitation of influencer assignments, content governance, and live commerce planning and operation.
  • - Content Creation and Collaboration: Managing content creation and partnerships with creators to produce engaging material.
  • - Fulfillment Support: Providing end-to-end support from shipping to customer service.

Recruitment of Creators



Peace Creation is actively seeking creators to join its agency. The insights gained from achieving 10 billion yen in live commerce sales are leveraged to provide multifaceted support to creators. Those interested in collaborating or joining can contact Itsumo through their email for more information.

Contact Information



For inquiries regarding the TikTok Shop sales support, you can visit: Itsumo TikTok Support
For inquiries about creator partnerships, please email: [email protected]
For media inquiries, head to: Itsumo Contact Page

About Itsumo



Itsumo is on a mission to lead the future of e-commerce in Japan through comprehensive support for brands and manufacturers, along with operating D2C and e-commerce platforms. By marrying human expertise with cutting-edge technology, the company aims to enhance e-commerce sales capabilities for both enterprises and consumers.

Headquarters:
1-13-2 Yurakucho, Chiyoda Ward, Tokyo, Japan 100-0006
Phone: 03-4580-1365
Website: Itsumo Corporate Site


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Topics Consumer Products & Retail)

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