Understanding the Impact of Smartphone Multitasking in Daily Life: Latest Findings
Understanding the Impact of Smartphone Multitasking
In our increasingly connected world, the phenomenon of "smartphone multitasking"—often referred to as "nagara-sumaho" in Japan—has become a prevalent aspect of daily life. A survey conducted by Cross Marketing Corporation shed light on the habits of individuals aged 20 to 69, revealing intriguing insights about their engagement with smartphones amidst various activities.
Survey Overview
The research, executed from August 8 to 10, 2025, focused on a sample of 1,100 participants across all 47 prefectures in Japan. The survey sought to uncover the contexts in which people use smartphones
Topics Consumer Products & Retail）
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