#Japan #Shibuya #SWIRE AURBIS #personal theater #new audio tech

Introducing SWIRE AURBIS: A New Acoustic Experience

On June 19, 2026, Sirius Corporation will unveil its latest innovation at a special launch event—the SWIRE AURBIS. This groundbreaking product redefines audio experiences, positioned as neither a traditional headphone nor a conventional speaker.

Event Details

The launch event will take place at the Tower Records Shibuya Store, featuring two segments. The first segment is tailored for business and media representatives, requiring pre-registration. Meanwhile, the second segment invites everyone to join a talk session followed by a listening experience. Dive into a new world of sound and enjoy unparalleled auditory immersion thanks to the speaker's powerful 100mm woofers, designed to provide an expansive soundstage without the constriction of ear-covering designs.

Evolving Sound in the Era of Visuals

Today, the evolution of video technology—4K and 8K televisions, along with the rise of streaming platforms—demands an equally innovative audio experience. Unfortunately, many homeowners find their existing sound systems inadequate, often limited by the compact designs of flat-screen TVs. Let’s face it: traditional external speakers can be impractical in many living spaces, while headphones can cause discomfort during extended use.

In addressing these challenges, the SWIRE AURBIS places the speaker directly near the ears, achieving a sense of closeness that enriches the listening experience. By doing so, it allows users to fully appreciate the audio without the need to raise the volume excessively.

Key Features

1. Immersive Sound Experience

Bringing a large 100mm speaker close to the ear facilitates creating an enriched audio environment. Whether it's the adrenaline rush of movies, the vibrancy of live performances, or the excitement of gaming, the SWIRE AURBIS allows for a rich auditory experience while being considerate of others around you.

2. Open Ear Listening

Unlike headphones that isolate sound, the AURBIS delivers an open, natural listening experience. This design minimizes discomfort during prolonged usage and keeps users connected with their surroundings. It’s the perfect solution for both individual enjoyment and communal spaces.

3. Comfort with Neck Pillow Design

The speaker is ingeniously designed to merge with a neck pillow, ensuring it rests comfortably on the neck rather than straining the head. This means extended usage—like watching movies or enjoying concerts—is a pleasant experience without discomfort.

4. Customizable Speaker Positioning

With unique adjustable features, users can customize the speaker's position according to personal needs, ensuring that the sound is perfectly tailored to maximize audio clarity and spatial representation.

5. Aesthetic Appeal

Crafted from a matte aluminum housing, SWIRE AURBIS not only serves a functional purpose but also adds to the decor of any living space, bringing elegance and high-quality design to the forefront.

Insights from the Development Team

Ryūhei Kamei, CEO of Sirius Corporation, emphasized the importance of evolving the way we experience sound in tandem with advances in visual technology, proposing a shift in our perception of audio. Instead of amplifying volume, the focus is on proximity to the sound source for a transformed auditory experience.

Tepppei Yokota, Development Advisor, echoed this sentiment, aiming to deliver rich sonic depth without relying on loud volume levels, inviting users to reconnect with the essence of sound itself.

Tetsuya Konishi, Designer from exiii design, encapsulated the design journey, striving to create a product that seamlessly integrates into daily life. With a low-pressure structure, the SWIRE AURBIS ensures comfort and utility without compromising style.

Join the Experience

Don’t miss the chance to experience the SWIRE AURBIS first-hand at the launch event on June 19, 2026. Witness engaging discussions from the development team and gain insights into the cutting-edge technology behind this innovative speaker. Plus, enjoy an exclusive listening session designed to showcase the powerful capabilities of the SWIRE AURBIS.

Event Overview

• - Date: June 19, 2026
• - Location: Tower Records Shibuya, 5F Event Space
• - Registration: Pre-registration required for the first segment, open entry for the second.
• - Product Launch Price: ¥43,780 (including tax)
• - Expected Release: September 2026

As the line blurs between sound and sight, the SWIRE AURBIS invites consumers to return to the essence of audio—an intimate and immersive experience that reinvents how we enjoy sound. Let’s embark on a journey toward a future where we no longer have to compromise on sound quality.