#Japan #Tokyo #SDGs Award #Mitsui Fudosan #HAPPY SMILE ART

Mitsui Fudosan Hotel Management's Commitment Recognized

Mitsui Fudosan Hotel Management, based in Chuo Ward, Tokyo, has proudly announced its receipt of a Special Award at the Newsweek Japan SDGs Awards 2025. This prestigious accolade celebrates organizations and enterprises that have demonstrated exceptional initiatives towards a sustainable society. The Special Award, introduced this year, honors long-term sustainable practices in SDGs efforts, selected by the editorial team of Newsweek Japan.

The recognition specifically stems from Mitsui's ongoing project since 2021: 'HAPPY SMILE ART in Mitsui Garden Hotels,' an exhibition of artworks created by disabled artists showcased in hotel lobbies. This initiative has gained significant appreciation for its unique approach and impact.

Recognition and Impact of the Award

The award highlighted the importance of raising awareness about disabled artists in Japan, where support is still limited to only a few organizations. Mitsui Fudosan’s exhibitions create opportunities for the general public to engage with these artworks while uncovering talent from local disabled artists. As the exhibitions continued, both the total sales of the artworks and the financial returns to the artists have displayed an encouraging upward trend.

Additionally, the company has taken steps to reach international audiences by providing translations of artwork descriptions and dedicated web pages in multiple languages. By leveraging its extensive network of hotels across the country, Mitsui Fudosan is expected to broaden its support for disabled art initiatives even further.

Comments from Newsweek Japan Editorial Team

The editorial board of Newsweek Japan expressed their intention to shed light on dedicated efforts that may appear humble but hold potential lessons for other industries and companies. The Special Award was designed to honor projects that persist and evolve, and Mitsui’s initiative aligns perfectly with these criteria. During the awards ceremony, Yu Sugawara, the chairman of Mitsui Fudosan, participated in a panel discussion where he articulated the anticipated roles and possibilities of the hotel and tourism industries in co-creation with disabled individuals and fostering inclusive events and spaces.

About the NEWSWEEK Japan SDGs Award

Founded in 1933 and operating in Japan since 1986, 'Newsweek Japan' is known for delivering quality information and insightful analysis from a unique viewpoint on global news. The SDGs Award, launched in 2023, serves as a platform to introduce and celebrate the efforts of Japanese companies towards achieving Sustainable Development Goals (SDGs), facilitating the generation of innovative ideas and empathy that can solve societal challenges.

'HAPPY SMILE ART in Mitsui Garden Hotels' Initiative

The 'HAPPY SMILE ART' initiative aims at providing exhibitions and sales of art created by disabled individuals within hotel premises, making art accessible to everyone and promoting mental inclusivity. The proceeds from these sales are funneled back to the artists through the non-profit organization, Group Happy Smile, aiding their future creative endeavors.

The Hotel Management Under Mitsui Fudosan

Mitsui Garden Hotels strives to offer rich experiences akin to staying in a garden, and operates 34 facilities domestically and internationally. They emphasize regional characteristics, providing personalized designs and delightful breakfast options suitable for diverse scenarios ranging from business trips to leisure vacations. Additionally, they operate three Celestine Hotels, modeled as destination-oriented hotels, and three sequence hotels, which embody a next-generation lifestyle with a focus on personalized experiences. The company's philosophy centers on creating memorable stays while engaging all five senses of their guests.

Mitsui Fudosan Group’s Sustainable Philosophy

The Mitsui Fudosan Group adheres to the 'AND Mark' philosophy, which states, 'Creating new value through coexistence, collaboration, and continued challenges.' By interpreting the creation of social value and economic value as two sides of the same coin, the group aims to generate significant social value, ultimately enhancing economic value, which can lead to even greater contributions to society. In April 2024, they plan to establish new management principles prioritizing six material issues: 1. Contribution to industrial competitiveness, 2. Coexistence with the environment, 3. Health and vitality, 4. Safety and security, 5. Diversity and inclusion, and 6. Compliance and governance. Through their core business activities, they aim to address these priorities and contribute to sustainability.